Associate Vice President of Digital Marketing & eCommerce - Hybrid - Cardio Partners

Sarnova Hc - Dublin, OH

Full-time - Senior

Remote - Dublin, OH

Wholesale Trade Agents and Brokers

About the position

The Associate Vice President of Digital Marketing & eCommerce at Cardio Partners is responsible for shaping and executing the vision and strategy to drive digital transformation, customer engagement, and eCommerce sales growth. This role focuses on leveraging data and analytics to optimize the digital customer experience and enhance revenue generation through innovative eCommerce initiatives.

Responsibilities

• Develop and articulate the long-term and short-term digital and eCommerce strategy to support profitable growth across multiple storefronts.
• Set major objectives for the digital function within the broader corporate framework and oversee policy development within digital marketing and eCommerce departments.
• Prioritize and plan technical projects to enhance the customer experience, introduce new e-commerce features, and improve digital channel performance.
• Use data and analytics to monitor traffic, trends, and customer touchpoints, uncovering new avenues for innovation and revenue growth.
• Develop and assess business cases for eCommerce initiatives, driving the adoption of best practices in conversion optimization, trend analysis, and strategic planning.
• Collaborate with stakeholders across the organization to optimize digital marketing channels, drive customer engagement, and identify growth opportunities.
• Directly manage the digital marketing and eCommerce teams, including overseeing recruitment, training, and performance management.
• Manage departmental budgets and resources to ensure alignment with company objectives.
• Utilize business intelligence and customer insights to drive engagement and conversion.
• Manage resources efficiently, ensuring quality standards are met.

Requirements

• Bachelor's degree in Marketing, Information Technology, Business Administration, or a related field is required.
• Advanced degree such as an MBA or a Master's in Digital Marketing, eCommerce, or Data Analytics is preferred.
• Minimum of 10+ years of experience in digital marketing or eCommerce, with a strong track record of strategic leadership and measurable success.
• Comprehensive knowledge of digital marketing strategies and techniques, including customer acquisition and retention strategies, digital branding, and customer experience optimization in B2B and B2C environments.
• Extensive experience leading digital transformation projects and developing integrated digital strategies that yield measurable improvements in customer engagement, conversion, retention, and revenue generation.
• Comprehensive knowledge of eCommerce software, business intelligence tools, AI tools, and digital marketing channels.
• Customer-centric orientation and an appreciation for understanding the end-to-end online customer journey.
• In-depth understanding of eCommerce platforms (such as Shopify, Magento, or Salesforce Commerce Cloud) and digital marketing channels (e.g., SEO, SEM, email marketing, social media, and content marketing).
• Proficiency in business intelligence tools (such as Google Analytics, Adobe Analytics, and Tableau) to analyze metrics and make data-driven decisions is essential.
• Knowledge of CRM systems, marketing automation platforms, and conversion rate optimization tools.
• Strong leadership, decision-making and interpersonal skills.
• Ability to motivate, lead and communicate effectively with a team.
• Critical thinking and analytical skills to solve problems efficiently.
• Ability to adapt to changing environments and manage multiple tasks.
• Keen sense of ethics, confidentiality, and integrity.

Benefits

• 401(k) Plan