Associate Vice President of Marketing and Communication

$110,000 - $130,000/Yr

Pacific Lutheran University - Tacoma, WA

Full-time - Senior

Remote - Tacoma, WA

Educational Services

About the position

The Associate Vice President of Marketing and Communication at Pacific Lutheran University (PLU) is a leadership role responsible for shaping and enhancing the university's brand and communication strategies. Reporting to the Vice President of University Relations, this position plays a crucial role in advancing the university's strategic goals by overseeing marketing, branding, and communication efforts. The AVP will lead a talented team, develop data-driven marketing plans, and ensure cohesive messaging across various platforms to engage prospective students, alumni, and stakeholders.

Responsibilities

• Develop and implement a comprehensive, data-driven marketing and communications plan.
• Provide leadership and mentorship to the Marketing and Communications team.
• Cultivate and strengthen the university's brand identity across all channels.
• Oversee the development and execution of integrated marketing campaigns.
• Collaborate with Enrollment Management to drive enrollment growth.
• Serve as the principal communications officer for the university.
• Manage crisis communications effectively to safeguard PLU's reputation.
• Lead, mentor, and develop a high-performing marketing and communications team.
• Develop and manage the department's budget.

Requirements

• Substantial experience in marketing and communications, preferably in higher education.
• Outstanding written and verbal communication skills.
• Demonstrated success in developing integrated marketing strategies.
• Proven ability to lead and inspire a high-performing team.
• Exceptional project management skills.

Nice-to-haves

• Master's degree or equivalent work experience in marketing and communications.
• Familiarity with the Tacoma and South Sound communities.

Benefits

• Dental insurance
• Health insurance
• Loan forgiveness
• Paid holidays
• Retirement plan