Athletics Marketing Graduate Assistant-Digital Marketing & Social Media

Lamar University - Beaumont, TX

Full-time - Intern

Beaumont, TX

Educational Services

About the position

Lamar University Athletics is seeking a qualified candidate for the position of Graduate Assistant in Digital Marketing & Social Media. This role is pivotal in promoting LU Athletics through various digital platforms and requires a creative and strategic mindset. The Graduate Assistant will report directly to the Assistant Athletic Director for Marketing and Creative Services, playing a crucial role in enhancing the visibility and engagement of LU Athletics among students, faculty, staff, and the broader community. The primary responsibilities of this position include developing and executing digital marketing strategies aimed at increasing attendance at athletic events. The Graduate Assistant will manage the department's social media accounts, including Twitter, Facebook, and Instagram, ensuring that content is engaging and aligns with the overall marketing goals of the athletics department. This includes assisting with content creation, producing graphics and videos, and ensuring that all digital content is utilized effectively across the department's official website and app. In addition to social media management, the Graduate Assistant will serve as the main point of contact for assigned sports and events, assisting with day-to-day office responsibilities as needed. The role may also involve traveling with teams to provide support during events. The Graduate Assistant will assist in managing digital marketing campaigns, which encompass email marketing, social media promotions, and digital advertising initiatives. Furthermore, the Graduate Assistant will coordinate social media programs in collaboration with the external marketing team and oversee the work of Athletics Creative Student Interns. The position also includes responsibilities related to photo studio management, including scaling, photography, videography, and editing.

Responsibilities

• Create, plan and execute marketing and promotional plans to increase attendance at athletic home events.
• Manage LU Athletics' department and assigned sport social media accounts.
• Serve as the main point of contact for assigned sports and events.
• Assist in managing day-to-day office responsibilities as assigned.
• Travel with teams as appropriate.
• Assist with digital marketing campaigns related to email, social media, and digital advertising.
• Coordinate and implement social media programs with the external team.
• Assist with oversight and management of Athletics Creative Student Interns.
• Assist in photo studio management, scaling, photography, videography, and editing.

Requirements

• Bachelor's degree from an accredited institution in Communications, Visual Arts, or a related field.
• Enrollment in Lamar University Graduate Studies Program.
• Demonstrate strong interest and passion for Lamar Athletics.
• Excellent organizational, problem-solving, and communication skills required.
• 1+ years' experience in photography, video, or graphic design.
• Must be available to work evenings and weekends.

Nice-to-haves

• 2+ years' experience in intercollegiate athletics.
• 2+ years' experience in the Adobe Creative Suite.
• 1+ years' experience in athletics social media management.

Benefits

• Full Graduate School Tuition Scholarship