Audi Digital Buying Experience Mgr

About the position

The Manager, Digital Buying Experience is a pivotal role within the Retail Buying Experience team located in Reston, VA. This position is responsible for overseeing a Solutions Lead and guiding a team of Digital Retail Consultants in dealerships. The primary focus of this role is to manage the departmental budget and all purchasing activities related to the Digital Buying Experience. The Manager will be accountable for the Tier 1-3 Digital Buying Experience, all AoA lead activities, and dashboard management. Additionally, this role encompasses the Enterprise Lead Management Program, the Departmental Modern Retail website, and the Audi of Americas Certified Provider Program. In this capacity, the Digital Buying Experience Manager will provide critical insights to operational units regarding which buying experience tactics yield the best leads and highest customer satisfaction. This information is essential for Audi of America to refine its sales strategy, enhancing effectiveness and efficiency while delivering premium experiences to both current and prospective buyers. The role will also involve generating detailed data that adheres to stringent PII sensitivity rules and processes, assisting field personnel in achieving more successful consulting opportunities with their dealers. The programs and dashboards developed will serve as a foundational infrastructure for the dealer network and field personnel, offering Audi of America transparency into lead management, online digital retail tools, and showroom digital retail processes. The Manager will lead the execution of all aspects of the Enterprise Lead Management (ELMS) Program, Tier 1-3 Digital Buying Experience, Audi Certified Provider Program, Tier 3 Pricing & Disclaimer strategies, and system transformation at Audi of America and its dealerships across the United States. This includes a significant focus on process review, re-engineering, and new development, as well as system implementation and rollout.

Responsibilities

• Lead the execution of the Enterprise Lead Management (ELMS) Program.
• Manage Tier 1-3 Digital Buying Experience and Audi Certified Provider Program.
• Oversee Tier 3 Pricing & Disclaimer strategies and system transformation.
• Review current ELMS and 3rd Party Provider processes to identify opportunities for improvement.
• Redesign existing processes with Regional and Area Executives and key stakeholders.
• Develop new benchmark processes with input from the dealer network.
• Set clear priorities, KPIs, and timelines with regional teams.
• Align with digital teams and regional marketing/performance consulting teams for a holistic view.
• Implement lead management transformation systems and dashboard visualizations.
• Lead development teams to ensure retail requirements are met across the dealer network.
• Track project progress and adjust as necessary to ensure an agile approach.

Requirements

• 10+ years of relevant experience in automotive retail sales and service environment.
• Bachelor's degree in a business-related field such as Marketing, Accounting, Finance, or Economics.
• 10+ years professional experience with a comprehensive understanding of automotive retail sales and service environment, online and in-store.
• 5+ years in Enterprise Lead Management.
• Expert in Lead Management tools, preferably in Sales Force.
• Budget management experience and proven ability to track results and utilize data to improve performance.
• Proven ability to influence and implement change in processes, behavior, and systems.
• Experience in managing large teams in matrix organizations and leading agencies.
• Proficient in Microsoft applications: Word, Excel, PowerPoint, Outlook.

Nice-to-haves

• MBA or Master's degree is desirable.
• Automotive dealership sales or management experience.
• Automotive after sales experience.
• Experience working in or directly with an agency and/or technical consultancy.
• Certified Vendor Program Experience.