Audience Acquisition Rep
Forrester Research - Cambridge, MA
posted 1 day ago
About the position
At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future. As a member of Forrester's event sales organization, the Audience Acquisition Rep communicates the value proposition of attending a Forrester event. This role serves as a product expert to drive Forrester event attendance and sell event tickets to attend our global summits and forums. This individual will partner with sales reps and customer success managers to guide Forrester's clients and prospects in attending the most relevant events aligned with their business initiatives.
Responsibilities
- Sell tickets for Forrester events.
- Build expertise across Forrester's research areas to map client business initiatives to Forrester's events to drive event attendance, support renewal rates, and lead to additional event ticket enrichment opportunities.
- Develop and evolve creative, strategic, and brand-building programs using digital and social media channels to promote Forrester events.
- Finesse the sales pitch to showcase the value of attending a Forrester event.
- Leverage client engagement activity within its portfolio to create an events engagement strategy to drive attendance.
- Partner with the account teams to promote upcoming events and discuss account health, value, and opportunities. Execute events engagement strategies with accounts to drive tickets sales.
- Coordinate with events product and marketing teams, research, and others to promote a high-quality event experience.
- Collaborate closely with the global event sales and customer success teams to share best practices, ensure standardized training and capabilities, and meet shared goals.
- Use the Forrester event registration platform, CRM system, event mobile app, and other technologies to support event customer service, attendee registration and reconciliation, onsite experience, and activity and opportunity tracking.
- Track all activity and correspondence in Forrester's CRM system. Follow up on tasks, leads, fulfillment items, and registrations within expected service levels.
- Be available to travel within the United States for Forrester events.
Requirements
- Experience as a related product specialist or in an inside sales and/or customer service field.
- History of prioritizing multiple tasks and meeting deadlines.
- Experience with Salesforce.com or other CRM systems.
- Success in driving solution-oriented client engagement and delivering high-quality customer service to internal and/or external clients.
- Strong attention to detail; a high degree of organization and a proficiency in leveraging internal systems.
- Strong high-level relationship skills; the confidence to hold conversations with senior-level executives via email and phone.
- Demonstrated the ability to thrive in a high-energy, fast-paced, and collaborative environment to achieve business results.
- Demonstrated project management and collaboration skills across functional groups.
- Knowledge of using social, inbound, content, and outbound marketing to penetrate accounts.
- A critical thinker; the ability to solve complex problems and drive innovation.
- Proven strong communication, research, and writing skills.
- Someone who is self-motivated to achieve goals.
Benefits
- Base salary range: $43,000 - $93,000
- Bonus target: 15%
- Base salary range for Colorado: $49,000 - $81,000
- Bonus target for Colorado: 15%
- Equal Opportunity/Affirmative Action Employer
- Support for learning and career development
- Tools and support for personal growth
