Audience Database Manager, AWS Segments Marketing

$70,900 - $151,700/Yr

Amazon - Arlington, VA

Full-time

Arlington, VA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Audience Database Manager at Amazon Web Services (AWS) is responsible for developing and executing audience targeting, segmentation, and database growth strategies. This role focuses on enhancing customer engagement through sophisticated marketing campaigns aimed at zero-billing and low-billing accounts. The ideal candidate will leverage data-driven insights to optimize marketing efforts and improve customer lifecycle management, ultimately maximizing the return on investment for marketing initiatives.

Responsibilities

• Collaborate with martech, data science, marketing analytics, operations, campaigns and programs teams to develop a cohesive audience targeting strategy for each digital channel and campaign.
• Regularly provide in-depth analysis and recommendations for growing and enriching marketable customer contact records across key target segments.
• Strategically enrich audience data records by leveraging various internal and external data sources and databases.
• Proactively identify and deliver audience behavioral insights and database growth trends to global and regional stakeholders.
• Work with the customer research team to gather audience insights through qualitative and quantitative audience and persona research projects.
• Influence the roadmap of data science, customer channel and technology teams on all things related to targeting solutions, measurement, database enrichment, and data platforms integration.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience in audience segmentation and targeting
• Proven experience in audience management, customer lifecycle, email marketing, or CRM management, ideally in B2B or SaaS environments
• Excellent analytical skills with a focus on performance tracking and data-driven decision-making
• Strong project management and organizational skills to handle complex workflows and multiple campaigns simultaneously
• Collaborative mindset with experience working across departments to drive joint initiatives.

Nice-to-haves

• Experience in multi-territory campaign management
• Expertise in automation and campaign management tools (e.g. Marketo, Salesforce)
• Experience working in the cloud industry
• Experience working in global teams

Benefits

• Flexible schedule