Audience Database Manager, AWS Segments Marketing

$70,900 - $151,700/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Audience Database Manager at AWS Segments Marketing will play a crucial role in developing audience targeting, segmentation, and database growth strategies to enhance customer engagement for low-billing accounts. This position is ideal for a data-driven individual passionate about leveraging customer data to drive personalized marketing experiences and maximize ROI on marketing investments.

Responsibilities

• Collaborate with martech, data science, marketing analytics, operations, campaigns and programs teams to develop a cohesive audience targeting strategy for each digital channel and campaign.
• Regularly provide in-depth analysis and recommendations for growing and enriching marketable customer contact records across key target segments.
• Strategically enrich audience data records by leveraging various internal and external data sources and databases.
• Proactively identify and deliver audience behavioral insights and database growth trends to global and regional stakeholders.
• Work with the customer research team to gather audience insights through qualitative and quantitative audience and persona research projects.
• Influence the roadmap of data science, customer channel and technology teams on all things related to targeting solutions, measurement, database enrichment, and data platforms integration.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience in audience segmentation and targeting
• Proven experience in audience management, customer lifecycle, email marketing, or CRM management, ideally in B2B or SaaS environments.
• Excellent analytical skills with a focus on performance tracking and data-driven decision-making.
• Strong project management and organizational skills to handle complex workflows and multiple campaigns simultaneously.
• Collaborative mindset with experience working across departments to drive joint initiatives.

Nice-to-haves

• Experience in multi-territory campaign management
• Expertise in automation, and campaign management tools (e.g. Marketo, Salesforce)
• Experience working in the cloud industry
• Experience working in global teams

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Diverse and inclusive workplace culture