Amazon - Austin, TX
posted about 1 month ago
The Audience Database Manager at Amazon Web Services (AWS) will play a crucial role in shaping the future of customer engagement by developing sophisticated targeting, segmentation, and database growth strategies. This position focuses on enhancing the marketing engine for zero-billing and low-billing accounts, ensuring a data-driven approach to audience management and customer lifecycle strategies. The role requires collaboration with various teams to maximize the ROI of marketing investments and drive personalized customer experiences across channels.