Audience Editor

$185,120 - $185,120/Yr

Startribune.Com - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

About the position

The Star Tribune is seeking an Audience Editor who can help drive audience growth and engagement across multiple platforms for our award-winning news coverage. We see opportunities to grow our coverage on social platforms, newsletters, and other discovery tools. The Audience Editor will help raise our standards for digital storytelling while developing innovative ways to connect our journalism with new audiences to help the Star Tribune achieve its digital subscription goals. This person will join the newsroom's growing Audience team and directly guide audience strategy throughout our various news departments. As an Audience Editor, you will lead audience-centric and product-minded strategies for our news departments, working closely with editors and other leaders in the company. You will create, optimize, and publish original content, including short-form video, to the Star Tribune's social media accounts. Writing accurate and engaging copy for our social channels, website, and newsletters will be a key part of your role, using a unique voice that elevates our journalism. Collaboration with the newsroom's other Audience editors will be essential to cross-promote our best work through push alerts, emails, and homepage placement, giving special priority to the way our writers' voices and personalities show up across platforms. You will also track real-time and historic metrics to help colleagues make data-informed coverage decisions, ensuring that our strategies are enterprising and entrepreneurial. The ideal candidate is a strong believer in the way local news coverage can enrich the lives of readers, skilled at onsite optimization and audience-building measures, and has a vision for expanding our journalism's reach and relevance on platforms like TikTok and Instagram. You should be results-oriented, love to experiment, and be an empathetic leader who enjoys teaching others and supporting their success. Most importantly, you should be a constant learner, always on top of how technology is changing the way readers discover our journalism.

Responsibilities

• Lead audience-centric and product-minded strategy for our news departments, working in close partnership with editors and other leaders in the company.
• Create, optimize and publish original content, including short-form video, to the Star Tribune's social media accounts.
• Write accurate and engaging copy for our social channels, website and newsletters, using a unique voice that elevates our journalism.
• Collaborate with the newsroom's other Audience editors to cross-promote our best work through push alerts, emails and homepage placement, giving special priority to the way our writers' voices and personalities show up across platforms.
• Track real-time and historic metrics to help colleagues make data-informed coverage decisions.
• Be enterprising and entrepreneurial.

Requirements

• Relevant newsroom experience, preferably in audience/digital/product roles.
• High standards and a commitment to fairness and accuracy.
• A strong understanding of social media strategy, specifically for how platforms contribute to digital subscriber growth and brand recognition, and the ability to coach.
• Proficient in analyzing and preparing analytics reports that include key takeaways that our journalists can learn from.
• A keen understanding of how search can help shape and promote coverage, along with a vision for how those techniques should evolve to keep pace with industry trends.
• Strong project management skills, and the ability to juggle priorities on deadline - and then meet them.
• Empathic communicator who recognizes that strategy lives and dies on how it is delivered.
• Goal-oriented leader - or emerging leader - with a track record of getting buy-in and results.
• The ability to work regularly from the Star Tribune's headquarters in downtown Minneapolis.

Benefits

• Modern downtown office with a free fitness center and rooftop patio.
• Commuting subsidy.
• Medical, dental, and vision insurance.
• Wellness program with financial incentives.
• Paid time off which includes flexible holidays to honor the preferences of employees, plus one volunteer day and two wellness days.
• 401(k) with company match.
• Parental and caregiving leaves.
• Flexible work arrangements.
• Employee assistance program.
• Pet insurance.
• Tuition reimbursement.
• Flexible spending and health savings accounts.