Audience Journalist

DallasNews Corporation - Dallas, TX

Full-time - Entry Level

Dallas, TX

About the position

The Audience Journalist at The Dallas Morning News will play a crucial role in enhancing community engagement and promoting journalism content across various platforms. This position focuses on building trust with readers, identifying underserved audiences, and connecting them with relevant journalism. The ideal candidate will be a digital storyteller who thrives in a collaborative environment and is adept at utilizing social media and digital trends to reach and engage audiences effectively.

Responsibilities

• Create engaging social media posts to promote journalism content.
• Manage the dallasnews.com home page and optimize story pages.
• Monitor analytics to inform content decisions and improve audience engagement.
• Test and improve headlines for better reach and impact.
• Push news alerts to readers to keep them informed.
• Aggregate and post wire content as needed.
• Collaborate with writers and editors on content promotion strategies.

Requirements

• Bachelor's degree or equivalent experience.
• At least one professional internship, preferably in a newsroom.
• Strong news judgment and communication skills.
• Experience using audience data to make informed decisions.
• Experience working in content management systems.
• Strong headline writing skills and understanding of SEO best practices.
• Experience with A/B testing is a plus.
• A nuanced understanding of social media best practices and newsletter growth strategies.
• Solid understanding of internet culture and the digital space.
• Prior reporting and editing experience is a plus.
• Ability to work in a fast-paced, data-driven environment.
• Strong drive for innovation and experimentation.
• Understanding of basic copyright law and willingness to learn.

Nice-to-haves

• Experience with A/B testing.
• Prior reporting and editing experience.
• Familiarity with analyses of audiences, both digital and print.

Benefits

• Internal Diversity, Equity and Inclusion Committee
• Internal Culture Committee
• Leadership Development Programs
• Annual Unconscious Bias Training
• Flexible Work Schedules
• Monthly Webinars addressing Health & Wealth for all employees
• Medical/Dental and Vision insurance
• MDLive Telemedicine 24/7/365 access to board certified doctors via computer or phone
• FMLA and Parental Leave
• Onsite Fitness Center
• Retirement benefits, including employer contributions
• Employee Assistance Program
• 18 Paid Time Off Days
• 9 Paid Holidays
• 8 Hours Community Service Time Off