Swanson Russell - Omaha, NE
posted 2 months ago
As the Audience & Market Research Analyst at Swanson Russell, you will play a pivotal role in leading comprehensive research initiatives that uncover critical insights into consumer behavior, market trends, and the competitive landscape. Your work will directly inform the strategic and creative decisions that define our clients' success. You will be responsible for designing and implementing robust research studies, analyzing data with precision, and effectively communicating findings to ensure our strategies are grounded in solid intelligence. This position offers opportunities for professional growth, allowing you to expand your expertise over time. The role is open to candidates in Omaha or Lincoln, NE, and requires a commitment to ethical research practices and adherence to industry best practices. In this role, you will develop and implement various methodologies, including surveys, interviews, focus groups, and data analysis. You will conduct and moderate interviews and focus groups, extracting actionable insights to complement your quantitative analysis. Additionally, you will develop and refine audience personas and customer journey maps, ensuring that marketing efforts are targeted and relevant. Your analytical skills will be put to the test as you analyze data with statistical rigor to identify trends and challenge assumptions. You will prepare and deliver insightful reports that clearly communicate research findings to stakeholders, working closely with teams to ensure that research insights inform creative and strategic decisions.