Automotive Marketing Manager

About the position

At the Larson Automotive Group, we pride ourselves on being at the forefront of the automotive industry. Our commitment to innovation and excellence has established us as a leader in the market. We are dedicated to embracing cutting-edge technology and maintaining a dynamic presence across all social media platforms to connect with our customers effectively. We are seeking a creative and forward-thinking Marketing Manager to lead our marketing initiatives. The ideal candidate will be passionate about innovation, possess a deep understanding of the latest marketing trends, and have a proven track record of executing successful campaigns across various channels.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company’s objectives and brand identity.
• Lead and manage marketing campaigns across multiple platforms, including digital, social media, email, and traditional channels.
• Stay abreast of industry trends and emerging technologies to ensure the company remains at the cutting edge of marketing innovation.
• Analyze market data and customer insights to inform strategic decisions and optimize campaign performance.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all customer touchpoints.
• Manage the marketing budget effectively, ensuring maximum ROI on all initiatives.
• Oversee the creation of engaging content that resonates with our target audience and enhances our brand presence.
• Monitor and report on the effectiveness of marketing campaigns, providing actionable insights for continuous improvement.

Requirements

• Minimum of 5 years of experience in marketing, with a focus on digital and social media platforms.
• Proven ability to develop and execute successful marketing strategies that drive engagement and sales.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and leadership skills, with experience managing a team.
• Proficiency in marketing software and tools, including CRM systems, analytics platforms, and content management systems.
• Creative thinker with a passion for innovation and staying ahead of industry trends.

Benefits

• Comprehensive group medical insurance plan with multiple options, including a zero-cost plan.
• Company paid Life ($10,000) and AD&D plan ($40,000) for all benefit eligible employees.
• Vision, dental, and various ancillary coverages such as additional Life, AD&D, LTD, Accident, Hospital, and Pet insurance.
• Employee Assistance Program for personal situations including counseling for substance abuse, financial difficulties, mental illness, and family issues.
• 401k retirement plan with company match after 2 months of employment.
• KOFE (knowledge of Financial Education) plan for financial wellness.
• 6 paid holidays each year.
• Competitive PTO program with accrual starting from day one.
• Vehicle purchasing programs for all vehicle brands offered.