Automotive Sales Associate

Lakeland Toyota - Lakeland, FL

Full-time

Lakeland, FL

Motor Vehicle and Parts Dealers

About the position

The position involves selling vehicles at a dealership while ensuring customer satisfaction and meeting production and quality standards. The role requires effective communication, understanding of the automobile business, and the ability to follow company policies and procedures. The employee will be responsible for coordinating with the sales manager to meet sales quotas and profit margin goals, as well as maintaining a follow-up system to encourage repeat business.

Responsibilities

• Sell vehicles at dealership gross profit, volume, and customer satisfaction standards.
• Coordinate with the sales manager to set and meet new and used sales quotas.
• Greet customers promptly and follow the outlined sales process.
• Determine each customer's vehicle needs by asking questions and listening.
• Demonstrate and test drive vehicles.
• Verify that customers are qualified for their wants, needs, and ability to buy.
• Maintain current knowledge of new products, features, and accessories.
• Perform pre-delivery inspection and road test before delivery to customer.
• Deliver vehicles to customers after purchase, ensuring they understand the vehicle's features and paperwork.
• Handle customer complaints with empathy and a pleasant attitude.
• Attend training and stay current with sales department concerns and techniques.

Requirements

• High school diploma or equivalent.
• Driver's License.
• Ability to read and comprehend instructions and information.
• Professional personal appearance.
• Excellent communication skills.
• Ability to meet company's production and quality standards.