AVP, Consumer Engagement - Digital Acquisition Marketing - Verizon

Synchrony - New York, NY

Full-time - Mid Level

Remote - New York, NY

Credit Intermediation and Related Activities

About the position

The Consumer Engagement - Digital Acquisition Marketing role is focused on implementing digital marketing strategies to drive new account growth for the Verizon credit card portfolio. This position involves leading a test-and-learn digital acquisition curriculum within client digital channels, collaborating closely with the client marketing team. The role is remote with occasional requirements to commute for in-person activities, emphasizing flexibility and choice in the work environment.

Responsibilities

• Develop and execute or influence execution of digital acquisition strategy through partner channels.
• Implement A/B testing plans, segmentation and personalization strategies to drive lifts in response.
• Lead all necessary reviews/tollgates, maintaining focus on major risk areas (Fair Lending, UDAAP).
• Manage all digital acquisition Workfront processes including project brief, workbook requirements, and creative review.
• Monitor and measure performance of all digital marketing campaign metrics versus plan.
• Support broader Consumer Engagement team on other marketing projects across the customer journey.
• Provide support in digital acquisition forecasting and leadership presentation material creation.

Requirements

• Bachelor's degree or high school diploma/GED with 9+ years of Digital Marketing experience.
• 5+ years of experience in digital platform management and/or marketing with web, email, and mobile experience.
• Experience with marketing management software like Workfront or similar.
• Analytics experience with competencies in analytic dashboards and tracking.
• Ability to travel as needed (10%).

Nice-to-haves

• Bachelor's Degree in Business, Marketing or Technology.
• Prior experience with Senior Leadership and/or Senior Management.
• Detail-oriented with experience in a fast-paced environment.
• Digital marketing experience in areas of domain, native mobile app, and CRM journey.

Benefits

• Annual bonus based on individual and company performance.
• Flexible work options including remote work.
• Diversity and inclusion initiatives through various networks.