AVP, Consumer Engagement - Digital Acquisition Marketing - Verizon

Synchrony - Dallas, TX

Full-time - Mid Level

Remote - Dallas, TX

Credit Intermediation and Related Activities

About the position

The Consumer Engagement - Digital Acquisition Marketing role is focused on implementing digital marketing strategies to drive new account growth for the Verizon credit card portfolio. This position involves leading a test-and-learn digital acquisition curriculum within client digital channels, collaborating closely with the client marketing team. The role is remote with occasional requirements to commute for in-person activities, emphasizing flexibility and choice in the work environment.

Responsibilities

• Develop and execute or influence execution of digital acquisition strategy through partner channels.
• Integrate deep digital marketing within partners' domains, mobile apps, and CRM journeys.
• Implement A/B testing plans, segmentation, and personalization strategies to enhance response rates.
• Lead reviews and maintain focus on major risk areas through adherence to policies and legal reviews.
• Manage digital acquisition processes including project briefs and creative reviews.
• Proactively identify and escalate issues while seeking solutions.
• Monitor and measure performance of digital marketing campaigns against plans.
• Support broader marketing projects across the customer journey.
• Create enterprise-wide digital acquisition best practices and share strategies.
• Assist in digital acquisition forecasting and leadership presentation material.

Requirements

• Bachelor's degree or high school diploma/GED with 9+ years of Digital Marketing experience.
• 5+ years in digital platform management and marketing with web, email, and mobile experience.
• Experience with marketing management software like Workfront.
• Analytics experience with competencies in analytic dashboards and tracking.
• Ability to travel as needed (10%).

Nice-to-haves

• Bachelor's Degree in Business, Marketing, or Technology.
• Experience with Senior Leadership or Senior Management.
• Detail-oriented with experience in fast-paced environments.
• Digital marketing experience in areas like display media, social, and paid search.
• Consumer/digital first mentality.
• Marketing experience in cobrand credit cards or financial services.

Benefits

• Annual bonus based on individual and company performance.
• Flexible work options including remote work.
• Diversity and inclusion initiatives through various networks.