AVP, Consumer Engagement - Digital Acquisition Marketing - Verizon

Synchrony - Costa Mesa, CA

Full-time - Mid Level

Remote - Costa Mesa, CA

Credit Intermediation and Related Activities

About the position

The AVP, Consumer Engagement - Digital Acquisition Marketing role at Synchrony is focused on implementing digital marketing strategies to drive new account growth for the Verizon credit card portfolio. This position involves leading a test-and-learn digital acquisition curriculum within client digital channels, collaborating closely with the client marketing team, and ensuring adherence to policies and standards. The role is remote with occasional in-office requirements for team engagement activities.

Responsibilities

• Develop and execute digital acquisition strategy through partner channels including Purchase Path (Apply & Buy).
• Integrate deep digital marketing within partners' domains, mobile apps, and CRM journeys, as well as display media, social, and paid search experiences.
• Implement A/B testing plans, segmentation, and personalization strategies to enhance response rates.
• Lead reviews and maintain focus on major risk areas such as Fair Lending and UDAAP compliance.
• Manage digital acquisition processes including project briefs, creative reviews, and sign-offs.
• Proactively identify and escalate issues while seeking solutions.
• Monitor and measure performance of digital marketing campaigns against plans.
• Support broader Consumer Engagement team on various marketing projects across the customer journey.
• Create enterprise-wide digital acquisition best practices and share strategies benefiting all SYF clients.
• Assist in digital acquisition forecasting and leadership presentation material creation.
• Perform other duties and special projects as assigned.

Requirements

• Bachelor's degree or high school diploma/GED with 9+ years of Digital Marketing experience.
• 5+ years of experience in digital platform management and/or marketing, with web, email, and mobile experience.
• Experience with marketing management software like Workfront or similar.
• Analytics experience with competencies in analytic dashboards and tracking, including tracking code implementation.
• Ability to travel as needed (10%).

Nice-to-haves

• Bachelor's Degree in Business, Marketing, or Technology.
• Experience with Senior Leadership and/or Senior Management.
• Detail-oriented with experience in a fast-paced environment.
• Digital marketing experience in areas such as domain, mobile app, and CRM journey integration, as well as display media and paid search.
• Consumer/digital first mentality.
• Marketing experience in cobrand credit card, digital, technology platform, or financial services.
• Experience influencing organizations and professionals.

Benefits

• Annual bonus based on individual and company performance.
• Remote work flexibility with occasional in-office requirements.