AVP, Consumer Engagement Digital Acquisition Marketing Verizon

$90,000 - $155,000/Yr

Synchrony - Canton, OH

Full-time - Senior

Remote - Canton, OH

Credit Intermediation and Related Activities

About the position

The AVP, Consumer Engagement - Digital Acquisition Marketing role at Synchrony is focused on implementing digital marketing strategies to drive new account growth for the Verizon credit card portfolio. This position involves leading a test-and-learn digital acquisition curriculum and collaborating closely with the client marketing team. The ideal candidate will be passionate about digital innovation and customer experiences, with a strong background in digital marketing, particularly in the financial services sector.

Responsibilities

• Develop and execute digital acquisition strategy through partner channels including Purchase Path (Apply & Buy).
• Integrate deep digital marketing within partners' domains, mobile apps, and CRM journeys, as well as display media, social, and paid search experiences.
• Implement A/B testing plans, segmentation, and personalization strategies to enhance response rates.
• Lead reviews and maintain focus on major risk areas, ensuring adherence to policies and legal standards.
• Manage all digital acquisition Workfront processes, including project briefs and creative reviews.
• Proactively identify and escalate issues while seeking solutions.
• Monitor and measure performance of digital marketing campaigns against plans.
• Support the Consumer Engagement team on various marketing projects across the customer journey.
• Contribute to the creation of enterprise-wide digital acquisition best practices.
• Assist in digital acquisition forecasting and leadership presentation material creation.

Requirements

• Bachelor's degree or high school diploma/GED with 9+ years of Digital Marketing experience.
• 5+ years of experience in digital platform management and/or marketing, with web, email, and mobile experience.
• Proficiency in marketing management software like Workfront or similar.
• Analytics experience with skills in analytic dashboards and tracking, including tracking code implementation.
• Ability to travel as needed (~10%).

Nice-to-haves

• Bachelor's Degree in Business, Marketing, or Technology.
• Prior experience with Senior Leadership or Senior Management.
• Detail-oriented with experience in fast-paced environments.
• Digital marketing experience in areas such as domain, mobile apps, and CRM journeys.
• Experience in cobrand credit card marketing or financial services.

Benefits

• Work from home flexibility
• Annual bonus eligibility based on performance
• Competitive salary range of $90,000 - $155,000