AVP, Consumer Engagement - Digital Acquisition Marketing - Verizon

Synchrony - Saint Paul, MN

Full-time - Mid Level

Remote - Saint Paul, MN

Credit Intermediation and Related Activities

About the position

The Consumer Engagement - Digital Acquisition Marketing role is focused on implementing digital marketing strategies to drive new account growth for the Verizon credit card portfolio. This position involves leading a test-and-learn digital acquisition curriculum within client digital channels and collaborating closely with the client marketing team. The role is remote, offering flexibility, but may require occasional commuting to the nearest office for in-person activities.

Responsibilities

• Develop and execute or influence execution of digital acquisition strategy through partner channels.
• Integrate deep digital marketing within partners' domains, mobile apps, and CRM journeys.
• Implement A/B testing plans, segmentation, and personalization strategies to enhance response rates.
• Lead reviews and maintain focus on major risk areas, ensuring adherence to policies and legal standards.
• Manage digital acquisition processes including project briefs, creative reviews, and sign-offs.
• Proactively identify and escalate issues while seeking solutions.
• Monitor and measure performance of digital marketing campaigns against plans.
• Support broader marketing projects across the customer journey.
• Create enterprise-wide digital acquisition best practices and share strategies with all clients.
• Assist in digital acquisition forecasting and leadership presentation material creation.

Requirements

• Bachelor's degree or high school diploma/GED with 9+ years of Digital Marketing experience.
• 5+ years of experience in digital platform management and marketing, with web, email, and mobile experience.
• Experience with marketing management software like Workfront.
• Analytics experience with competencies in analytic dashboards and tracking code implementation.
• Ability to travel as needed (10%).

Nice-to-haves

• Bachelor's Degree in Business, Marketing, or Technology.
• Experience with Senior Leadership or Senior Management.
• Detail-oriented with experience in a fast-paced environment.
• Digital marketing experience in areas like domain, mobile apps, and CRM journeys.
• Consumer/digital first mentality.
• Marketing experience in cobrand credit cards, technology platforms, or financial services.
• Experience influencing organizations and professionals.

Benefits

• Annual bonus based on individual and company performance.
• Remote work flexibility with occasional office commutes.