Avp, Internal Communications

Bath & Body Works - Columbus, OH

Full-time - Senior

Onsite - Columbus, OH

Health and Personal Care Retailers

About the position

The Associate Vice President of Internal Communications at Bath & Body Works is a pivotal role responsible for leading, developing, and implementing comprehensive internal communication strategies that enhance the brand and reputation of the company. This position is based in Columbus, OH, and operates in a hybrid model, offering generous relocation benefits for those moving to the area. The AVP will ensure that employees are informed and engaged, aligning internal communications with the company's objectives and messaging across all channels. Key responsibilities include the development of internal communication strategies that keep employees aligned with the organization's goals. The AVP will create content for various internal communication channels, such as newsletters, emails, and the intranet, while also developing integrated storytelling programs that utilize all available resources. The role involves planning and implementing large-scale internal events, such as town halls and employee recognition programs, to foster a strong company culture. As a company ambassador, the AVP will promote the organization's values and culture through effective internal communications. The position also focuses on associate engagement, driving desired behaviors through accessible and relevant information. The AVP will support change management initiatives and lead a team of communications professionals, fostering a collaborative environment that encourages diversity of thought. Budget and resource management are also key aspects of the role, along with monitoring communication metrics to assess the effectiveness of strategies. Staying informed about industry trends and best practices in communication is essential for success in this position.

Responsibilities

• Develop and implement internal communication strategies to keep employees informed and engaged.
• Create content for internal communications channels, including newsletters, emails, and intranet.
• Develop and propose internal integrated communications programs that strategically use all available channels and resources.
• Help plan and implement internal events, such as town halls, team meetings, and employee recognition programs.
• Uphold and promote the organization's values and culture through internal communications.
• Build associate engagement through the development and execution of communication strategies.
• Support change management initiatives by providing communication support and guidance.
• Lead and establish a team of communications professionals, providing guidance and training.
• Build strong relationships with internal and external partners to support the brand's objectives.
• Responsible for the department's budget and resource management.
• Monitor and analyze communication metrics to measure the effectiveness of strategies.
• Stay informed about industry trends, best practices, and emerging technologies in communication.

Requirements

• 10+ years of leadership experience in a communication role, demonstrating successful internal communications strategy development and implementation for a large, distributed nationwide corporation.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and compellingly.
• Experience in crisis communication, executive speech writing, leading large employee events and customer engagement.
• Exceptional organizational and project management skills.
• Familiarity with relevant tools and technologies for communications.
• Bachelor's degree in communications, public relations or related field.

Benefits

• Merchandise discount
• No cost mental health and well-being program
• Health coverage with a variety of plans to choose from
• Flexible and affordable saving programs
• Flexible scheduling
• Opportunities for paid time off