AVP, Marketing and Producer Management

Argo Group - New York, NY

Full-time

New York, NY

Merchant Wholesalers, Durable Goods

About the position

The AVP, Marketing and Producer Management role at Argo is a hybrid position that requires a minimum of three days per week on-site at one of our offices located in San Antonio, TX, Chicago, IL, or New York City. This position is pivotal in supporting growth within Argo's business units and key strategic partners. The successful candidate will be responsible for the development of marketing and distribution strategies, which includes designing, planning, executing, and measuring the success of various initiatives. As a client-facing role, the AVP will interact regularly with Argo's distribution partners, managing relationships that encompass new appointments, progress reporting, performance management, and terminations. The ideal candidate will possess a strong sales orientation and demonstrate solid marketing and communications planning skills. Project management capabilities, strong customer service, problem-solving abilities, and relationship-building skills are essential. A focus on data-based decision-making, metrics, and reporting will be crucial in this role. The primary responsibilities include working closely with business unit leadership to develop strategic plans and execute marketing initiatives that enhance relationships with distribution partners. The AVP will proactively capture client feedback and competitive intelligence to continuously refine the business units' value proposition and identify opportunities for growth. In addition, the role involves supporting the cultivation of a sales culture throughout the business unit, managing the new appointment process, driving new producer onboarding, and handling performance management and terminations. Collaboration with the business unit and marketing team on campaign development, educational and incentive events, advertising, collateral development, and digital and social media strategy will be key aspects of the job. The AVP will also partner with business unit leaders to develop and execute major conference strategies, including scheduling, producer packets, marketing communications, and follow-up activities. Tracking, measuring, and driving marketing ROI will be a significant responsibility, along with developing and implementing plans for client engagement, sales enablement, and key distribution partner strategies that support business unit growth. The role requires proactive management of relationships with distribution partners and the ability to analyze producer data reports to identify trends and opportunities.

Responsibilities

• Work closely with business unit leadership to develop strategic plans and execute marketing initiatives to enhance relationships with distribution partners.
• Proactively capture client feedback and competitive intelligence to continuously refine the business units' value proposition and opportunities for growth.
• Support cultivation of a sales culture throughout the business unit.
• Manage the new appointment process, drive new producer onboarding, ongoing progress reporting, performance management, and handle terminations.
• Collaborate with business unit and marketing team on campaign development and management; educational, entertainment, and incentive events; advertising; collateral development; digital and social media strategy.
• Partner with business unit leaders on development and execution of major conference strategies, including scheduling, producer packets, events, marketing communications, presentations, and follow-up.
• Track, measure and drive marketing ROI.
• Develop and implement plans for client engagement, sales enablement, profitability insights, and key distribution partner strategies that support business unit growth.
• Interact with distribution partners and actively manage the relationships.
• Proactively drive the relationship and initiatives with assigned distribution partners.
• Review the producer data report monthly, identifying trends, opportunities, and concerns; initiate proactive actions in support of the broader Argo Group and distribution partners.
• Evaluate customer research, market conditions, competitor data, and partner with assigned underwriting departments in advancing a sales-oriented and client-focused approach to producer management.
• Actively seek ways to incentivize distribution partners to expand their relationships with Argo.

Requirements

• Bachelor's degree in Marketing, Business, or related field from an accredited university (required).
• Master's degree in Marketing, Business, or related field (preferred).
• Minimum of 5 years insurance experience required.
• Minimum of 7 years in a marketing/communications role required.
• Strong communication and influencing skills.
• Strong analytical skill set, including the ability to analyze data and gain insights and provide direction.
• Ability to think strategically and 'out-of-the-box'.
• Experience working within a matrixed environment and ability to interface and work collaboratively with colleagues and management at various levels.