AVP, Programmatic Manager

Full-time - Mid Level

Remote - Canton, OH

Credit Intermediation and Related Activities

About the position

The Programmatic Manager at Synchrony is responsible for driving successful digital campaigns within the Real-Time Bidding (RTB) landscape. This role focuses on executing and optimizing paid media campaigns to achieve growth and enhance customer interactions. The position requires collaboration with various teams to develop strategic recommendations and ensure effective campaign management across multiple channels.

Responsibilities

• Responsible for programmatic display, video, and audio campaign planning, development, execution, optimization and forecasting across the enterprise.
• Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns.
• Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic and full-funnel advertising strategy.
• Build test and learn plans to be used across the org, detailing test attributes, including audience, creative, and measurement strategies.
• Represent the programmatic team for enterprise-wide initiatives, providing key participation and thought leadership.
• Oversee campaign optimizations, brand safety, reporting and budget management for campaign success.
• Pilot new platforms and audiences, developing case studies to share with key marketing stakeholders.
• Identify opportunity for automation and consolidation, leveraging internal/external tools a building on team efficiencies.
• Manage existing external partner relationships and evaluating new programmatic opportunities and partners for testing; negotiating rates and added value where applicable.
• Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting.
• Provide training and development for Programmatic Analysts to promote growth and success.

Requirements

• Bachelor's Degree or in lieu of degree, high school diploma/GED and 6+ years marketing experience.
• 5+ years of hands-on experience managing programmatic campaigns - actively working within buying tools at and agency or brand.
• Must have programmatic platform expertise within the Google Marketing Platform (CM, DV360, Google Ads) and 2 or more DSPs, including TheTradeDesk, Verizon, or Amazon.
• Must be proficient with ad verification and brand safety partners.
• 4+ years agency or in-house experience; including developing and executing plans in a fast-paced environment and consistently meeting deadlines.
• 2+ years of experience in training and supporting junior team members.
• 3+ years experience negotiating media placements and added value with publishers & partners.

Nice-to-haves

• Experience working on credit card or banking campaigns is a plus.
• Experience with Prisma or similar digital advertising management platform.
• Advanced knowledge in display advertising and the media landscape, specifically around real-time bidding, ad networks, DSP platforms, native media, video and associated technologies.

Benefits

• Work from home
• Annual bonus based on individual and company performance