B2B Content Marketing Manager, Financials

$110,000 - $135,000/Yr

Dow Jones - New York, NY

Full-time - Senior

New York, NY

Chemical Manufacturing

About the position

About Our Organization: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America's largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). About the Team: As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts. About the Role: In this role, you'll be responsible for developing and executing a thought leadership and content strategy in collaboration with the Industry/ABM Marketing team, subject matter experts across the company and the Digital Marketing team. You will focus on developing content for the Financial sector (Banking, Investing, and Payments industries). This content will enrich the experience and boost engagement across web, social, paid media and events. The objective is to drive awareness of Dow Jones' expertise and capabilities, position the company as a trusted partner of choice for enterprise business insights, and drive engagement across decision makers in select accounts. We are shifting to this new industry and account focused model and you will be part of this exciting transformation. We are looking for a passionate, creative, and collaborative Content Marketing manager to support our strategic content initiatives globally. This role is based in-person in New York, NY, working on-site in our midtown Manhattan office three days a week, reporting to the Head of B2B Digital Marketing.

Responsibilities

• Develop and execute a thought leadership and content strategy in collaboration with the Industry/ABM Marketing team, subject matter experts, and the Digital Marketing team.
• Produce compelling content assets such as articles, white papers, case studies, webinars, and demos that support business objectives.
• Collaborate with Industry Marketers in Banking, Investing, and Payments to develop an annual content calendar for high-value content delivery.
• Manage internal and external content production processes and partners.
• Run the Client Stories program, producing compelling case studies for Banking, Investing, and Payments.
• Conduct live webinars in the AMER and EMEA regions.
• Manage translation and delivery of content assets to select countries.
• Safeguard quality, brand tone of voice, and style across all channels and materials.
• Stay abreast of industry best practices and competitor activities.
• Coordinate with the Communications team regarding the Content Calendar and media promotion.

Requirements

• Minimum 7-10 years in a B2B content marketing, industry marketing or communications role targeting Fortune 1000 companies.
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus.
• Experience in content marketing as part of an Industry Marketing team focused on Financial Services and/or ABM-Account Based Marketing approach is preferred.
• Experience developing and running a programmatic approach for case studies, thought leadership, demos, and other product content.
• Ability to conceive original and compelling ideas for new content for a variety of audiences and mediums that appeal to enterprise clients.
• Advanced written and verbal communications skills with a strong command of the English language.
• Excellent project management skills with a proven ability to multitask, prioritize, and manage stakeholders at all levels.

Nice-to-haves

• Experience collaborating with Web teams, SEO, Social Media, and Paid Media to develop engaging content.
• Basic understanding of The Associated Press Stylebook.
• Creative mindset, curious, continuously exploring better ways to engage customers through high-value content.

Benefits

• Commuter assistance
• Health insurance
• Tuition reimbursement
• Paid time off
• Referral program
• Retirement plan