B2B Copywriter

Envisionit - Chicago, IL

Full-time

Hybrid - Chicago, IL

Real Estate

About the position

Envisionit, an award-winning digital marketing agency based in Chicago, is seeking a B2B Copywriter to focus on clients in the fintech and tech space. The ideal candidate will have a knack for crafting both short-form and long-form content with the ability to translate marketing strategy into traffic-driving and lead-generating marketing campaigns. Experience in the fintech industry is a big plus, but seasoned B2B writers passionate about learning the space are also welcome. We are headquartered in Chicago and have a beautiful office overlooking Millennium Park and Lake Michigan in a hybrid work environment model (2-3 days in office/week). This role requires a creative and analytical thinker who is passionate about creating exceptional content for the tech space. If you thrive in a collaborative environment and are excited about the opportunity to work on diverse projects, we would love to hear from you. Here's a look into the role: Content Creation: Develop on-point content for paid media campaigns, landing pages, blogs, emails, and whitepapers—all with the goal of driving conversions. Ensure all copy aligns with business goals, brand guidelines, and our distinctive voice and tone. Write compelling copy that zeroes in on our target audience's needs and pain points as outlined in briefs. Collaboration and Communication: Work hand-in-hand with creative and strategy teams to tell stories through captivating content and visual design that spurs action. Partner with SEO teams to make sure your content shines in search results without dulling the storytelling sparkle. Engage with analytics and media departments to gauge content performance and tweak strategies based on data-driven insights. Be open to feedback and work closely with creative directors, designers, strategists, and client service pros. Research and Strategy: Dig deep into our clients' businesses, their customers, competitors, and products to shape content strategy. Maintain sky-high standards for copywriting, editing, and proofing to ensure consistency with brand guidelines.

Responsibilities

• Develop on-point content for paid media campaigns, landing pages, blogs, emails, and whitepapers to drive conversions.
• Ensure all copy aligns with business goals, brand guidelines, and the agency's distinctive voice and tone.
• Write compelling copy that addresses the target audience's needs and pain points as outlined in briefs.
• Collaborate with creative and strategy teams to create captivating content and visual design that encourages action.
• Partner with SEO teams to optimize content for search results while maintaining engaging storytelling.
• Engage with analytics and media departments to assess content performance and adjust strategies based on data-driven insights.
• Be receptive to feedback and work closely with creative directors, designers, strategists, and client service professionals.
• Conduct in-depth research on clients' businesses, customers, competitors, and products to inform content strategy.
• Maintain high standards for copywriting, editing, and proofing to ensure consistency with brand guidelines.

Requirements

• 5-7 years of experience in B2B writing with a strong portfolio showcasing writing skills.
• Passionate about discovering innovative ways to tell a brand's story and build customer relationships.
• Ability to write in diverse styles for different audiences, adapting voice to each project.
• Experience writing for digital platforms with a keen understanding of tailoring content to drive conversions.
• Personal accountability to ensure copy performs well against business goals.
• Appreciation for the relationship between copy and visual design.
• Enthusiasm for presenting work and connecting stakeholders with strategies and perspectives.

Nice-to-haves

• Experience in the fintech industry is a plus.
• Passion for learning and adapting to new industries and content styles.

Benefits

• Hybrid work environment (2-3 days in office/week).
• Access to a beautiful office overlooking Millennium Park and Lake Michigan.