B2B Copywriting - Senior Manager

$82,940 - $199,145/Yr

CVS Health - Woonsocket, RI

Full-time - Senior

Woonsocket, RI

Health and Personal Care Retailers

About the position

The Senior Manager of B2B Copywriting at CVS Health is responsible for leading a team of writers to create impactful healthcare content and marketing materials. This hybrid role emphasizes collaboration with various stakeholders to enhance the B2B communication strategy, ensuring that complex information is translated into clear, engaging content. The position is integral to the Customer Success and Growth Organization, focusing on delivering personalized experiences for members, patients, and customers.

Responsibilities

• Expert ability to translate and distill complex information into simple, easy to understand communications.
• Expert writing, editorial and proof-reading skills.
• Collaborate with marketing strategists, designers, delivery managers, and external agencies to enhance B2B content.
• Manage multiple projects simultaneously while maintaining attention to detail.

Requirements

• 7+ years of experience in B2B communications, preferably in healthcare, journalism, or corporate communications.
• 3+ years of experience managing a team of writers.
• 3+ years of experience using project management tools, preferably WorkFront.

Nice-to-haves

• Demonstrated ability to excel and adapt in a fast-paced environment.
• Strong copywriting skills with attention to detail in grammar and spelling.
• Ability to create audience-appropriate content from complex clinical or operational materials.
• Proficiency in Microsoft Office software, including PowerPoint, Word, and Outlook.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan with company match.
• Employee Stock Purchase Plan available for eligible employees.
• Fully-paid term life insurance plan.
• Short-term and long-term disability benefits.
• Well-being programs and education assistance.
• Free development courses.
• CVS store discount and discount programs with participating partners.
• Paid Time Off (PTO) and paid holidays.