B2B Digital Marketing Campaign Specialist

Net2Source - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

5,001-10,000 employees

Administrative and Support Services

About the position

The B2B Digital Marketing Campaign Specialist at Net2Source Inc. is responsible for managing and executing multi-channel marketing campaigns, primarily focusing on paid media and email marketing. This role involves planning, optimizing, and analyzing campaign performance across various platforms, ensuring quality control, and coordinating cross-functional marketing initiatives. The specialist will leverage tools like SFDC and Marketo to track lead quality and campaign effectiveness, contributing to the company's growth and client engagement strategies.

Responsibilities

• Execute monthly multi-channel campaigns across LinkedIn, 6sense, and other platforms.
• Manage campaign planning, setup, and optimization.
• Monitor performance and budget pacing 2x weekly.
• Ensure quality control across all campaign elements.
• Review/QA email campaign setup in Marketo (incl. HTML and smartlists) and test emails.
• Monitor email performance (delivery, engagement) and advise on email performance trends.
• Develop comprehensive monthly campaign performance reports.
• Analyze and report on key metrics across paid social, programmatic, and direct publishing, and promotional emails.
• Track lead quality and campaign effectiveness through SFDC.
• Provide ad-hoc performance analysis as needed.
• Coordinate cross-functional marketing initiatives using Asana.
• Manage lead processing from multiple publishers.
• QA landing pages, emails, and ads to ensure accuracy of messaging, and creative.

Requirements

• Experience with LinkedIn Ads, 6sense, and social media advertising platforms.
• Strong analytical and reporting capabilities.
• Proficiency with SFDC, Marketo, and Litmus.
• Expert project manager with project management tool experience (Asana, Jira).
• Detail-oriented with ability to manage multiple concurrent campaigns.

Benefits

• Remote work opportunity
• Inclusive culture
• Work-life fit and well-being support
• Opportunities for strategic impact and innovation