B2B Director of Marketing

$150,000 - $150,000/Yr

Aquent - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Administrative and Support Services

About the position

As a B2B Marketing Director, you will lead strategic marketing initiatives to drive growth, strengthen brand presence, and deepen customer relationships in the B2B sector. This role requires collaboration with cross-functional teams and leveraging digital marketing expertise to achieve key business objectives.

Responsibilities

• Develop and implement comprehensive strategies for electrical manufacturing products targeted at B2B customers, ensuring alignment with growth and revenue objectives.
• Oversee digital presence across SEO/SEM, email marketing, social media, and website optimization to drive lead generation and customer acquisition.
• Create impactful print materials like brochures, catalogs, and other promotional content to support digital efforts and engage a wide B2B audience.
• Cultivate partnerships with key stakeholders, distributors, and suppliers to enhance market reach and foster collaboration.
• Direct product launches with coordinated campaigns to maximize awareness and impact for new products.
• Set and monitor KPIs to measure campaign performance, making data-backed decisions for continuous improvement.
• Lead cohesive, multi-channel campaigns to maintain consistent branding and drive engagement.
• Manage and optimize the marketing budget to meet ROI goals, with effective quarterly and annual resource allocation.
• Work with sales, design, and project management teams to set targets, track progress, and align budgets with results.
• Ensure a unified brand voice and messaging across all channels to enhance brand recognition and customer trust.
• Conduct ongoing market research and stay updated with industry trends to refine strategies based on market needs.
• Represent the company at trade shows and industry events, using these opportunities to build relationships and promote products.

Requirements

• 7+ years in B2B marketing, preferably in electrical manufacturing or similar industries.
• Bachelor's degree in Marketing, Business, or related field; MBA or equivalent preferred.
• Scrum Master or Product Owner certification is advantageous.
• Proficiency in marketing tools such as Mailchimp, Google Ads, Google Analytics, Salesforce, HubSpot, and similar platforms.
• Strong ability to translate data into actionable insights, with proven leadership and communication capabilities.

Nice-to-haves

• Multilingual abilities or experience with international markets is a plus.

Benefits

• Competitive salary of $150,000
• Opportunities for professional development and growth
• Collaborative work environment
• Participation in industry events and trade shows