B2B E-Commerce Marketing Manager

Vertical Supply Group - Greensboro, NC

Full-time

Greensboro, NC

Computer and Electronic Product Manufacturing

About the position

The B2B E-Commerce Marketing Manager at Vertical Supply Group (VSG) is responsible for leading online marketing initiatives for the B2B segment, focusing on enhancing customer engagement and driving sales performance through a world-class digital experience. This role involves developing and implementing comprehensive marketing strategies, managing the BigCommerce platform, and utilizing business intelligence tools to optimize marketing efforts.

Responsibilities

• Develop and implement a comprehensive marketing strategy for our B2B e-commerce platform, focusing on maximizing ROI and customer acquisition.
• Manage all aspects of marketing operations on the BigCommerce platform, ensuring seamless integration with our PIM system for efficient product information management.
• Collaborate with industry-specific subject matter experts to provide timely and relevant site content and product assortment recommendations.
• Design and execute targeted marketing campaigns, leveraging ERP data queries to segment and reach the desired audience effectively.
• Utilize Tableau to analyze marketing campaign performance, website traffic, and sales data to identify trends, forecast demand, and optimize marketing efforts.
• Collaborate with product teams and sales to align marketing strategies with product launches and promotions.
• Oversee the creation of marketing content and promotional materials, ensuring they are aligned with brand guidelines and e-commerce objectives.
• Monitor and optimize SEO and PPC strategies to improve search rankings and drive traffic to the B2B platform.
• Manage and mentor a team of marketing professionals, setting clear goals and KPIs, and providing training and development opportunities.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Stay abreast of industry trends, emerging technologies, and marketing best practices to continuously improve our marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce marketing, specifically within a B2B environment.
• Proven experience managing e-commerce platforms, particularly BigCommerce.
• Strong analytical skills with experience in ERP data query writing and proficiency in using Tableau for business intelligence.
• In-depth knowledge of PIM systems and their integration into e-commerce platforms.
• Ability to gauge site behavior using Google Analytics or similar platform.
• Experience with email, SMS campaign creation and workflow automation using an email service provider.
• Excellent leadership and communication skills, with the ability to manage cross-functional teams and collaborate with stakeholders at all levels.
• Creativity and strategic thinking, with a strong problem-solving orientation.
• Knowledge of SEO, PPC, email marketing, demand generation, and social media best practices.

Nice-to-haves

• Experience in BigCommerce, NetSuite, Klaviyo, and Tableau.
• Experience in digital marketing automation tools.
• Advanced degree in a relevant field.