B2B Growth Marketing Manager

Notion Labs - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Publishing Industries

About the position

Notion is an in-person company, requiring employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office, including a third day. As a Growth Marketing Manager on the B2B Growth team, your primary responsibility will be to drive top-of-funnel and new customer growth for Notion's priority B2B segments. This role involves developing growth strategies and leading initiatives by collaborating with cross-functional teams across the company. The ideal candidate will excel in strategic thinking, analytical rigor, and stakeholder management, while also understanding and advocating for the self-serve customer journey, pain points, and motivations. Ultimately, you will be responsible for driving Notion's revenue growth by building, refining, and scaling a B2B-focused growth marketing portfolio that includes, but is not limited to, Partnerships, Affiliates, and other paid programs.

Responsibilities

• Drive concrete, attributable, scaled impact by designing and owning net new programs and levers to drive incremental revenue to Notion's business.
• Focus on building systematic growth loops to drive scaled top-of-funnel acquisition of the most valuable B2B customer segments.
• Lead cross-functional initiatives by working with Marketing, Product, Data Science, Engineering, Business Development, and international teams to design, build, and launch growth initiatives.
• Oversee funnel optimization, channel and program launches, partnership activations, and more.
• Manage and be accountable for marketing spend, ensuring positive ROI for B2B-focused marketing activations.
• Plan, allocate, and optimize budget against the highest returning activities and channels globally.
• Champion customer segment insights by leveraging qualitative and quantitative research to become an expert on the most valuable customer segments.

Requirements

• Proven experience in growth marketing, particularly in B2B environments.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent strategic thinking and problem-solving abilities.
• Experience in managing marketing budgets and driving positive ROI.
• Ability to work collaboratively across various teams and departments.
• Strong understanding of customer journey and pain points.

Nice-to-haves

• Experience with partnerships and affiliate marketing programs.
• Familiarity with digital marketing channels and tools.
• Knowledge of data science principles and their application in marketing.

Benefits

• Competitive salary and performance bonuses.
• Health, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Flexible work hours and remote work options.
• Professional development opportunities and learning programs.