About the position
We are seeking a strategic and results-oriented B2B Growth Marketing Manager to drive our demand generation, sales enablement, and account-based marketing efforts as we build our nascent B2B business. In addition to its robust D2C business, SonderMind is expanding its national reach through various critical B2B businesses: Partnering with health systems, to drive physician referrals of new patients; Partnering with Veterans Affairs (VA); Partnering with provider directories (e.g. ZocDoc and Psychology Today); Partnerships with other payors and digital health partners. As B2B Growth Marketing Manager, you’ll be responsible for developing, executing, and optimizing marketing campaigns across multiple channels to generate qualified leads, engage critical enterprise partners, and increase revenue. The ideal candidate will have a proven track record of growing B2B businesses from 0 to 1, developing and executing company-wide growth strategies, managing paid advertising campaigns, creating organic, lifecycle, and content marketing collateral, leveraging data-driven insights. This is a very special opportunity to have a front-row seat to growing our B2B business into a robust engine of growth. This role reports directly to the Lead, B2B Growth Marketing.
Responsibilities
- Conduct analysis and segmentation in partnership with Sales to identify and tier target health systems based on opportunity size.
- Design and lead 1:1 and 1:few ABM campaigns that align with each stage of the buyer journey, delivering personalized and impactful outreach through various channels, including paid media, email, content, direct mail, and events.
- Partner with sales leadership and marketing functions (content, product marketing, operations) to ensure messaging, campaign assets, and tactics resonate with targeted account audiences and address their specific needs and challenges.
- Manage the B2B marketing budget with a focus on ROI, prioritizing high-impact tactics that drive pipeline contribution and revenue growth.
- Develop sales enablement materials by creating pitch decks, one-pagers, case studies, white papers, thought leadership content, and other sales enablement materials to support the sales team in fostering relationships and closing deals with health systems.
- Design and execute targeted account-based marketing campaigns for high-priority health systems and referral partners, optimizing for engagement and conversion.
- Plan and organize webinars, conferences, and in-person events to connect with health systems and partners at industry-leading gatherings.
- Measure, track, analyze, and report on campaign performance, providing insights to leadership and recommended adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.
- Develop campaigns and content to engage therapists and psychiatrists, fostering a sense of support and community.
Requirements
- 7+ years in demand generation, sales enablement, account-based marketing, or B2B growth marketing with a demonstrated ability to achieve lead and pipeline growth.
- Strong understanding of B2B digital marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
- Proficient in CRM, marketing automation platforms (e.g., SalesForce) and analytics tools (e.g., Google Analytics, Tableau, Looker).
- A data-driven marketer who uses metrics to guide strategic decisions.
- Proven track record of working cross-functionally with Sales and Enterprise counterparts.
- Experience in Healthcare, Mental Healthcare, SaaS, or technology industries is strongly preferred.
- Experience marketing to health plans, health systems, payors, and physicians a plus.
- Experience in a digital health growth-stage startup is a plus.
Benefits
- A commitment to fostering flexible hybrid work
- A generous PTO policy with a minimum of three weeks off per year
- Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
- Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
- Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events.
- Eight weeks of paid Parental Leave
- 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
- Travel to Denver 1x a year for annual Shift gathering
- Fourteen (14) company holidays
- Company Shutdown between Christmas and New Years
- Supplemental life insurance, pet insurance coverage, commuter benefits and more!
