B2B Integrated Marketing Manager
Doordash - Austin, TX
posted 4 months ago
About the position
DoorDash is seeking an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team. This role is pivotal in defining the integrated marketing strategy for our key products within the first-party platform services line of business. The Integrated Marketing team is responsible for driving awareness and education around operating seamlessly on DoorDash through various initiatives. The successful candidate will identify the right merchants to target and create easy-to-navigate merchant journeys in collaboration with growth marketing, CRM, and product teams. This position will involve close mentorship from the Senior Manager, Merchant Marketing, and collaboration with the Platform Strategy & Ops and product management teams to surface audience insights that inform the marketing roadmap. The role will also include building scaled go-to-market campaigns and executing 0-1 experiments aimed at increasing brand awareness and demand generation for our products. The ideal candidate will be adept at operating at both strategic and tactical levels, seamlessly switching between the two. A strong foundation in audience insights is essential, achieved through partnerships with research and analytics, as well as driving original research to define consumer needs. The candidate should have a proven track record of leveraging insights to build consensus among large cross-functional teams and establishing trusted relationships with senior product leaders. A data-driven mindset is crucial, as the role will require setting a learning agenda for all projects to enhance impact against engagement and business goals. This position reports to the Senior Manager, Head of Platform Services Marketing.
Responsibilities
- Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior ops leadership to improve product level awareness.
- Proactively identify, test, and scale opportunities to improve retention of core surfaces through partnership with analytics, product management, CRM, and business strategy.
- Lead cross-functional efforts to execute marketing programs at scale, collaborating with Product Management, merchant-facing teams, Engineering, Comms, Strategy & Ops, Finance, and Analytics.
- Develop the strategy for acquisition across Platform Services products in partnership with Growth Marketing.
- Collaborate across teams to design, build, and refine Platform products and surfaces to enhance product adoption and retention.
- Work closely with sales to build an optimized Mx Lifecycle for both managed and unmanaged segments.
Requirements
- BA required.
- 6+ years of professional experience in Marketing or Product in a corporate or startup environment.
- Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact.
- Ability to identify opportunities for experimentation grounded in business insight and hypothesis.
- Fluency with data, including market/segment sizing, forecasting, and working with analytics to understand campaign efficacy.
- Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.
Nice-to-haves
- Experience in B2B marketing strategies.
- Familiarity with CRM tools and analytics platforms.
- Strong project management skills.
Benefits
- 401(k) plan with employer match
- Paid time off
- Paid parental leave
- Wellness benefits
- Paid holidays
- Medical benefits
- Dental benefits
- Vision benefits
- Disability insurance
- Basic life insurance
- Family-forming assistance
- Commuter benefit match
- Mental health program
