B2B Marketing Analytics Manager

About the position

The B2B Marketing Analytics Manager will explore our data infrastructure, extract necessary data, perform data analysis, and visualize findings to understand key marketing patterns and trends. This role is crucial in developing compelling data-driven stories that summarize analysis on customer needs, product positioning, campaign performance, market trends, and competition. Regular, actionable, and engaging business updates will be provided to various business partners to influence and inspire corrective actions to the business strategy. The manager will acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis in close partnership with the marketing research team. Additionally, the role involves bringing to life key marketing insights to drive account penetration and upsell motions to improve lifetime value (LTV). Understanding and communicating what drives performance and opportunities for product marketing messaging is essential. The manager will partner with marketing to create data-driven campaigns that optimize prospect conversion and build feedback loops to highlight knowledge gaps and drive future analysis and research.

Responsibilities

• Explore data infrastructure and extract necessary data.
• Perform data analysis and visualize findings to understand key marketing patterns and trends.
• Summarize analysis on customer needs, product positioning, campaign performance, market trends, and competition.
• Provide regular, actionable, and engaging business updates to business partners.
• Tell the story behind the numbers to influence and inspire corrective actions to the business strategy.
• Acquire, summarize, and circulate key takeaways from primary research and market trend analysis.
• Drive account penetration and upsell motions to improve LTV.
• Understand and communicate performance drivers and opportunities for product marketing messaging.
• Partner with marketing to create data-driven campaigns that optimize prospect conversion.
• Build feedback loops to highlight knowledge gaps and drive future analysis and research.

Requirements

• Very strong communication and presentation skills.
• Adept at data crunching and passionate about unearthing significant patterns and meaningful insights.
• Proactive self-starter and able to work in a virtual environment.
• Attention to accuracy and ability to self-manage multiple data sets and requests.
• Flexibility to respond quickly and meticulously.
• Autonomy in managing stakeholders (Director+) and navigating a matrix environment across time zones.
• Experience in data visualization is required, with PowerBI being highly preferred.
• Proficiency in SQL, Hive, or Azure Databricks is highly preferred.

Nice-to-haves

• Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred.

Benefits

• $61.27 per hour on W2
• 12 Months contract
• Hybrid work environment (San Jose or San Francisco, CA)