B2B Marketing Coordinator

Dm Clinical Research Group - Houston, TX

Full-time - Mid Level

Houston, TX

About the position

The B2B Marketing Coordinator will lead marketing initiatives aimed at engaging business partners in the clinical research industry, including pharmaceutical companies and contract research organizations (CROs). This role focuses on developing strategic marketing campaigns, creating impactful content, and fostering relationships to support business growth in a competitive environment.

Responsibilities

• Develop and execute the B2B marketing strategy to attract and retain key partners.
• Design, implement, and analyze multi-channel marketing campaigns tailored to B2B audiences.
• Develop high-quality content such as white papers, case studies, presentations, blogs, and newsletters.
• Optimize lead generation strategies using CRM tools, email campaigns, webinars, and industry events.
• Analyze market trends, competitor activity, and customer insights to refine marketing strategies.
• Plan and manage participation in industry conferences, trade shows, and networking events.
• Work closely with sales, clinical operations, and other internal teams to ensure alignment on branding and messaging.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3+ years of B2B marketing experience, preferably in clinical research, healthcare, or life sciences.
• Proven success in designing and implementing marketing strategies that drive measurable results.
• Expertise in digital marketing platforms (e.g., LinkedIn, Google Ads, HubSpot).
• Proficient in social media and content creation.
• Strong analytical skills and familiarity with data-driven decision-making.
• Excellent written and verbal communication skills.
• Proficiency in project management and ability to manage multiple priorities.
• Knowledge of clinical research industry regulations and trends is highly desirable.

Nice-to-haves

• Experience in healthcare or life sciences marketing.
• Strong design skills for creating marketing materials.