B2B, Marketing Coordinator

First Horizon - Memphis, TN

Full-time - Entry Level

Memphis, TN

5,001-10,000 employees

Credit Intermediation and Related Activities

About the position

The Marketing Coordinator is an entry- to mid-level role within the Integrated Marketing function, responsible for executing and delivering marketing-related assets and campaigns for various business lines including Small Business, Commercial, Treasury Management, and Specialty. This position requires collaboration with internal partners and external agencies to achieve meaningful marketing outcomes.

Responsibilities

• Manages executing, communicating and monitoring timelines for B2B projects.
• Works with creative partners, internal and externally, to develop creative assets to complete projects.
• Leverages marketing channels including digital (SEM, social and display advertising), direct mail, email, broadcast media, and the company website.
• Builds strong relationships and collaborates with team members and agency partners to ensure optimal execution and performance.
• Manages approvals from all parties including senior team members, requesters, and assurance partners (legal/compliance).
• Ensures on-time delivery and overall quality of work by teammates and third-party resources.
• Communicates plans, progress, and completion of projects with key stakeholders.

Requirements

• Bachelor's Degree in Marketing or a related field or an equivalent combination of education, training, and experience.
• Minimum 3-5 years demonstrated experience in marketing or related field.
• Banking / Financial services experience is a plus.
• Experience executing marketing campaign elements across a variety of channels.
• Strong planning and executional project management skills.
• Experience managing multiple projects at once including delivery and overall quality of work.
• Ability to collaborate with cross-functional team members and vendor partners on projects.
• Ability to work independently on focused tasks, self-directed work.
• Demonstrated critical thinking skills, ability to analyze information and make sound decisions.
• Strong interpersonal and communications skills.

Nice-to-haves

• Inherent growth mindset and ability to adapt and thrive in a changing workplace.
• Demonstrates and exemplifies values essential to the Marketing Team's success, such as great attitude, transparency, and flexibility.

Benefits

• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match