B2B Marketing Director

Dairy Farmers of America - Kansas City, KS

Full-time - Senior

Kansas City, KS

Food Manufacturing

About the position

The B2B Marketing Director at Dairy Farmers of America (DFA) is a strategic leadership role responsible for driving the company's commercial business forward through the development and execution of innovative marketing initiatives. This position focuses on enhancing the DFA brand, connecting with customers, and differentiating DFA's solutions to provide value to farmer-owners. The ideal candidate will be passionate about customer engagement and innovation, ensuring that marketing strategies resonate with customers and support DFA's growth as an industry leader.

Responsibilities

• Provide oversight of and develop marketing plans that support the go-to-market execution of commercial network / connected customer strategies.
• Provide leadership in creating a vision and executing how DFA communicates and demonstrates capabilities and services to customers.
• Partner with Sales, R&D, and the Insight teams to create customer-first strategic communications and selling tools.
• Gather, capture, and analyze category/customer insights to inform strategic marketing and communications planning.
• Develop and maintain knowledge of strategic customers' business and the communications/marketing landscape.
• Identify trends, opportunities, issues, and best practices across B2B and consumer marketing.
• Pursue opportunities aligned to trends and insights that intersect with customer needs and DFA business goals.
• Develop and foster peer relationships with customer marketing counterparts.
• Personalize and optimize customer engagement based on understanding of the customer/category.
• Supervise and own the day-to-day plans and execution of marketing activities for customers.
• Lead strategy and rollout plan for marketing, sales, and R&D communication efforts.
• Create compelling stories and ideas that align with customer needs.
• Provide strategic oversight and leadership in trade show strategy across the commercial network.
• Lead and manage the B2B marketing team, providing guidance and professional development opportunities.
• Drive sales training as necessary across the commercial network.
• Monitor food trends related to DFA's focus and capabilities.

Requirements

• Bachelor's degree in marketing/business or related field (or equivalent combination of education and experience).
• 10+ years of marketing/communications experience with recognized leadership experience.
• Experience developing marketing activation plans.
• Working knowledge of dairy ingredients and technologies.
• Ability to unify and develop teams around common goals and values.
• Executive presence to work with the C-suite and collaborate with senior leadership.
• Strong analytical, decision-making, influence, presentation, and communication skills.
• Proven ability to build relationships with all levels of individuals.
• Ability to translate insights and data into strategic opportunities.
• Demonstrated capability to make informed decisions quickly.
• Excellent organizational and project management skills.
• Proficiency in Microsoft Office applications (Excel, Word, PowerPoint).
• Proficiency with managing marketing insights databases.
• Must be able to read, write, and speak English.