B2B Marketing Manager

Landing - Birmingham, AL

Full-time - Mid Level

Birmingham, AL

Real Estate

About the position

The B2B Marketing Manager at Landing will be responsible for driving the growth of the Autopilot program and Corporate Housing offerings. This role focuses on developing and executing targeted marketing strategies aimed at attracting multifamily property owners, generating leads, and supporting sales alignment to expand Landing's supply. The position is pivotal in establishing Landing as a leader in flexible living solutions, requiring a creative and data-driven marketer passionate about growth and collaboration.

Responsibilities

• Develop and execute strategies to generate high-quality leads for the Autopilot program through various channels.
• Partner with the sales team to create compelling collateral and refine messaging for outreach efforts.
• Craft and manage lifecycle marketing campaigns to nurture prospects, including webinars and newsletters.
• Oversee digital marketing efforts, including SEO and LinkedIn ads, to ensure measurable results.
• Organize and promote Landing's presence at key industry events to build relationships and generate leads.
• Utilize real estate databases to identify target properties and market opportunities.
• Track and report on campaign performance metrics to measure ROI and guide strategy adjustments.

Requirements

• 5+ years of B2B marketing experience, preferably in real estate or multifamily housing.
• Expertise in demand generation, lifecycle marketing, and digital marketing strategies.
• Strong collaboration skills to align marketing efforts with sales objectives.
• Experience with CRM platforms, ads platforms, email marketing tools, and data analytics.
• Exceptional communication and project management skills.

Nice-to-haves

• Experience in the real estate industry.
• Familiarity with tools like CoStar and other real estate databases.

Benefits

• Stock options
• Health savings account
• AD&D insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Vision insurance