B2B Marketing Manager

Vergo International Limited - New York, NY

Full-time - Mid Level

New York, NY

About the position

The B2B Marketing Manager at Vergo is responsible for developing and executing comprehensive marketing strategies aimed at driving awareness, lead generation, and customer acquisition within the B2B construction sector. This role involves leading educational initiatives, collaborating with internal teams, and leveraging data-driven insights to optimize marketing campaigns. The position requires a seasoned professional with a strong background in account-based marketing and experience in the software industry, particularly in a startup environment.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive awareness, lead generation, and customer acquisition within the B2B construction sector
• Lead the planning, coordination, and execution of educational initiatives, including webinars, events, conferences, and thought leadership content
• Coordinate key conferences from both a logistics and a marketing point of view
• Collaborate cross-functionally with sales, product, and customer success teams to ensure alignment and maximize campaign effectiveness
• Own the end-to-end event management process, from conceptualization and planning to execution and post-event analysis
• Organize the creation of engaging content assets such as guides, whitepapers, case studies, and blog posts to support marketing campaigns and thought leadership efforts
• Utilize data-driven insights to optimize campaign performance, measure ROI, and identify areas for continuous improvement
• Stay abreast of industry trends, competitive landscape, and emerging technologies to inform marketing strategies and tactics
• Take a hands-on, entrepreneurial approach to the role, diving into day-to-day execution while also providing strategic leadership and guidance
• Explore and adopt cutting-edge marketing tools and technologies to enhance campaign effectiveness
• Leverage AI tools to streamline marketing processes and improve efficiency

Requirements

• Minimum of 5 years of experience in B2B marketing roles within the software industry
• Experience with account-based sales and marketing strategies is a must
• Strong experience in HubSpot and other marketing tools, including ad platforms like LinkedIn and Google
• Proven track record in demand generation
• Analytical and can speak to metrics/KPIs related to marketing and sales fluently
• Experience managing agencies including designers, ad agencies and other contractors to scale themselves
• Experience in product marketing, including go-to-market strategy, product positioning, and lifecycle management
• Strong project management skills with the ability to manage multiple initiatives simultaneously and deliver results within deadlines
• Excellent written and verbal communication skills, with a knack for storytelling
• Passion for trying out and adopting cutting-edge marketing tools and technologies
• Expert in leveraging AI tools like GPT to streamline marketing processes and improve efficiency
• Ability to thrive in a fast-paced startup environment, demonstrating adaptability, resilience, and a collaborative mindset

Nice-to-haves

• Knowledge of the construction industry or familiarity with accounting/finance software is a big plus

Benefits

• Competitive salary commensurate with experience
• Equity options, allowing you to share in the success and growth of the company
• Flexible work arrangements and a supportive, inclusive company culture
• Health insurance coverage