B2B Marketing Manager

$70,000 - $100,000/Yr

I-Tech - Orlando, FL

Full-time - Mid Level

Hybrid - Orlando, FL

Merchant Wholesalers, Durable Goods

About the position

The Marketing Manager will coordinate and execute branding and B2B demand generation initiatives to support various business units within the company, including IT Services, School Education Technology, and Acumatica Cloud ERP. This role focuses on driving business growth through strategic marketing plans, enhancing customer interactions, and building a strong digital presence.

Responsibilities

• Drive iTech's business growth by building marketing plans aligned with company goals.
• Create an annual marketing plan and budget.
• Maintain CRM and contact databases to enhance customer interactions and data analysis.
• Maintain the company's branding materials and support the Sales team.
• Coordinate digital marketing efforts including SEO and social media.
• Develop and execute lead generation strategies.
• Select events, tradeshows, advertisements, and campaigns for demand generation.
• Create content and manage client communications.
• Analyze marketing effectiveness and adjust strategies accordingly.
• Design and order promotional items and manage outsourced vendors.
• Attend industry events and trainings.
• Partner with other departments to create and distribute marketing content.
• Collaborate with team members and partner representatives.
• Assist in areas that support the company's growth.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• Proficiency in Microsoft Office Suite.
• Prior marketing experience in IT and/or ERP software industry.
• Expertise in Wordpress, Adobe Photoshop, Illustrator, Premier Pro, Lightroom, and Canva.
• Knowledge of AI tools for content creation, SEO, and copywriting.
• Minimum of four years experience as Marketing Manager or high potential individual contributor.
• Ability to understand and convey brand identity through marketing mediums.
• Experience with Hubspot Sales and Marketing Modules.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Adaptable to a fast-paced environment and changing priorities.
• Strong project management capabilities.
• Strong organizational, time management, and customer relationship skills.
• Self-motivated with excellent interpersonal abilities.
• Willingness to travel as needed.

Benefits

• Health insurance
• 401K plan
• Life insurance
• Long-term disability insurance
• Paid Time Off
• Job-related training expenses