B2B Marketing Manager

$87,607 - $148,932/Yr

ICF International - Trenton, NJ

Full-time - Mid Level

Remote - Trenton, NJ

Administrative and Support Services

About the position

The B2B Marketing Manager will be responsible for planning, developing, and implementing marketing and advertising strategies to support energy efficiency efforts for a New Jersey-based utility. This role involves managing marketing initiatives, collaborating with clients and vendors, and supervising the ICF team to educate business customers about energy efficiency programs. The position is remote and offers opportunities for professional growth within a dynamic and award-winning energy marketing team.

Responsibilities

• Manage the marketing and advertising of B2B energy efficiency programs for a major utility in NJ.
• Work directly with clients and vendors to develop and implement marketing plans.
• Supervise the ICF team in fulfilling the development of marketing materials.
• Coordinate the deployment of integrated outreach campaigns across various media.
• Manage the review and approval process for marketing materials across the organization.
• Develop project budgets and revenue forecasts, and manage project budgets.
• Prepare monthly reports on activities and results of the marketing program.
• Develop and execute business growth strategies, including marketing to potential clients.

Requirements

• A bachelor's degree in Communications, Marketing, Advertising, or related majors.
• 5+ years of working experience in marketing, advertising, social marketing, or related field, particularly in B2B marketing.

Nice-to-haves

• Experience working in an advertising agency or on a small business marketing account.
• Experience supporting or working with a sales team and driving results.
• Experience in developing and implementing marketing communications plans.
• Experience using content management systems (CMS) and email management systems.

Benefits

• 401(k) matching
• Employee stock purchase plan
• Tuition reimbursement