B2B Marketing Manager

About the position

We’re looking for an Integrated B2B Marketing Manager with proven experience in wholesale and B2B2C marketing and trade show activations. You’ll collaborate with the Sales Team (including Wholesale and Enterprise functions) to create tools and strategies that drive product sell-in and sell-thru to wholesale partners, VARs (Value-Added Resellers), and enterprise accounts. This is a mid-level position reporting to the Brand Director and working closely with sales, product, creative, and external partners.

Responsibilities

• Develop and execute B2B marketing strategies and sell-in/sell-thru tools to support the sales function in acquiring and retaining wholesale and enterprise accounts.
• Collaborate with sales leadership to develop compelling sales presentations, product catalogs, and training materials for partners.
• Create tailored marketing campaigns for wholesale and VAR audiences, ensuring alignment with their unique needs.
• Plan, coordinate, and execute impactful activations at key trade shows and industry events to showcase Truewerk’s products and brand.
• Develop booth designs, promotional materials, and event-specific content to maximize engagement and lead generation.
• Partner with product and design teams to develop marketing assets that highlight product benefits, brand values, and drive purchase decisions.
• Ensure that all content is on-brand, on-message, and resonates with B2B and wholesale audiences.
• Monitor and analyze the performance of B2B and wholesale marketing initiatives, providing reports, insights, and recommendations for improvement.
• Track competitor activities in the wholesale and B2B space to identify new opportunities and stay ahead of industry trends.

Requirements

• 5+ years of experience in marketing, with a focus on B2B, wholesale, or related fields.
• Strongly preferred: Experience with tangible goods (hardgoods/softgoods) with a background in CPG/consumer goods, retail, outdoor, or apparel industries.
• Experience creating marketing tools to support sales teams, specifically to drive product sell-in and sell-thru.
• Demonstrated success in planning and executing trade shows or industry events.
• Strong project management skills and ability to handle multiple priorities simultaneously.
• Excellent communication and collaboration skills to work across internal and external teams.
• Ability to synthesize complex information into clear, actionable tools and strategies.

Nice-to-haves

• Familiarity with the skilled trades or workwear industry is a plus.
• Experience working with VARs or enterprise accounts is a plus.

Benefits

• Employer-paid medical coverage
• Employer-paid dental coverage
• Optional vision coverage
• Employer-paid Life and AD&D insurance
• Employer-paid Short-Term & Long-Term Disability coverage
• Affordable coverage for dependents and domestic partners
• Additional out-of-pocket insurance options
• HSA account with employer contribution
• 401K with company match
• Monthly technology stipend
• Annual performance bonus
• Unlimited PTO policy
• 11 company holidays
• Hybrid working schedule
• Employee Assistance Program for mental health support
• Free workwear for you and discounts for friends and family!