B2B Marketing Manager

$87,607 - $148,932/Yr

ICF International - Newark, NJ

Full-time - Mid Level

Remote - Newark, NJ

5,001-10,000 employees

Administrative and Support Services

About the position

The B2B Marketing Manager will be responsible for planning, developing, and implementing marketing and advertising strategies to support energy efficiency efforts for a New Jersey-based utility. This role involves managing marketing initiatives, collaborating with clients and vendors, and overseeing the creative and media services teams to drive participation in energy efficiency programs. The position is ideal for someone passionate about marketing and sustainability, looking to build a long-term career in a dynamic environment.

Responsibilities

• Managing the marketing and advertising of B2B energy efficiency programs for a major utility in NJ.
• Working directly with clients and vendors to develop and implement marketing plans.
• Supervising the ICF team to educate business customers about energy efficiency.
• Collaborating with the creative services team to develop marketing materials including advertising campaigns and brochures.
• Coordinating with the Media Services team to implement integrated outreach campaigns across various platforms.
• Managing the review and approval process for marketing materials across the organization.
• Developing project budgets and revenue forecasts, and managing project budgets.
• Preparing monthly reports on activities and results of the marketing program.
• Developing and executing business growth strategies, including marketing to potential clients and responding to RFPs.

Requirements

• A bachelor's degree in Communications, Marketing, Advertising, or related majors.
• 5+ years of working experience in marketing, advertising, social marketing, or related field, particularly in B2B marketing.

Nice-to-haves

• Experience working in an advertising agency and/or on a small business marketing account.
• Experience supporting or working with a sales team and driving results.
• Experience developing and implementing marketing communications plans.
• Experience using content management systems (CMS) and email management systems.
• Interest in and commitment to energy efficiency, the environment, and sustainable living.

Benefits

• Flexible workplace arrangements
• Donation matching
• Volunteer opportunities
• Tuition reimbursement
• Access to professional development resources
• 401k matching
• Employee Stock Purchase Plan