B2B Marketing - PMM Sr. Manager (Hybrid)

About the position

As the Senior Manager, you will be responsible for driving the development of B2B strategy and cross-functional execution of marketing programs, product launches and tactics. You will be responsible for driving B2B customer acquisition, engagement, and retention efforts. You will collaborate with key cross-functional teams (product, sales, content, and customer success) to craft and deliver compelling marketing messages that resonate with our target audience. This role requires a strategic thinker with deep expertise in B2B product marketing, market analysis, competitive positioning, and go-to-market (GTM) strategies.

Responsibilities

• Build, manage, and execute the product marketing strategy for B2B and B2C products, client and user satisfaction, and product adoption.
• Work with leadership to build out capacity needs, processes, and cross-functional structure for the function.
• Own the product positioning and messaging, ensuring it aligns with our company’s overall marketing and business objectives.
• Develop product go-to-market strategies for new product launches, enhancements, and feature rollouts.
• Partner with Sales to drive product adoption and support revenue growth.
• Conduct deep market research and competitor analysis to identify trends, opportunities, and threats in the industry.
• Bring ideas and strategies to the table based on industry insights to add to our product offerings.
• Provide leadership with actionable insights on market dynamics, competitor positioning, and emerging trends to inform business strategy.
• Partner closely with Sales, Product, and Customer Success teams to align on product launches, sales enablement, and customer journeys.
• Partner with teams launching new verticals and supporting integrating these into our workflows.
• Act as the internal product evangelist, ensuring that all teams understand the product and can effectively communicate its benefits and features.
• Define KPIs and success metrics for all product marketing activities and ensure consistent tracking and reporting.
• Drive continuous optimization of marketing campaigns and product strategies based on data-driven insights and performance analysis.
• Ensure efficient budget management for product marketing initiatives while maximizing ROI.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of B2B marketing/sales experience, with a focus on product marketing management, go-to-market strategy, and demand generation.
• Proven experience leading and growing high-performance marketing teams.
• Strong understanding of B2B customer acquisition, retention, and product adoption strategies.
• Expertise in market research, competitive analysis, and data-driven decision making.
• Experience working closely with sales teams to drive revenue growth through effective product positioning and marketing strategies.
• Excellent communication skills with the ability to craft clear, persuasive messaging for a variety of audiences.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Comfortable being client facing for new product GTM and receiving client feedback.
• Ability to work collaboratively across cross-functional teams and with senior leadership.

Nice-to-haves

• Experience in cannabis industry
• Familiarity with marketing automation tools, CRM systems, and analytics platforms (e.g., Salesforce)
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

Benefits

• Medical, Dental & Vision: Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave