B2B Martech Capability Lead - Remote
Merkle•Baltimore, MD
472d•$163,000 - $263,350•Remote
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About The Position
The B2B Martech Capability Lead is responsible for leading the B2B Technology go-to-market strategy, focusing on B2B marketing technology, including Marketo and Account-Based Marketing (ABM). This role involves providing strategic insights and consultative guidance to clients, developing MarTech solutions, and ensuring effective lead generation and customer engagement. The position requires collaboration with various teams to deliver integrated marketing campaigns and staying updated on industry trends to maintain a competitive edge.
