B2B Paid Media Marketing Specialist

$72,000 - $118,000/Yr

Hubwallet - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

The B2B Paid Media Marketing Specialist at Hubwallet is responsible for leading paid media strategies across various platforms, including META, Google, and LinkedIn, with a strong focus on lead generation. This role requires a results-driven individual who can manage and optimize paid advertising campaigns, collaborate with sales teams, and ensure a steady pipeline of qualified leads for the company.

Responsibilities

• Develop and execute paid media campaigns to generate high-quality B2B leads.
• Plan, implement, and optimize paid advertising strategies across META and Google Ads.
• Create and manage retargeting, display, and search campaigns that align with business objectives.
• Collaborate with sales teams to define target audiences and create campaigns focused on acquiring qualified leads.
• Implement strategies to nurture leads through the funnel, improving conversion rates and ROI.
• Continuously analyze campaign performance, using data insights to refine strategies and maximize results.
• Generate detailed reports on KPIs, including impressions, CTR, CPL, and overall lead quality.
• Work closely with sales and marketing teams to align on goals and ensure messaging consistency.
• Partner with creative teams to develop compelling ad content and landing pages.
• Monitor developments in digital marketing tools, platforms, and best practices to maintain a competitive edge.

Requirements

• 3+ years of hands-on experience in paid media campaigns (META and Google Ads).
• Proven experience in B2B marketing with a focus on lead generation.
• Strong background in using analytics tools like Google Analytics for campaign tracking and insights.
• Expertise in creating and optimizing campaigns for lead generation.
• Strong understanding of B2B audience behavior and targeting.
• Familiarity with CRM systems and marketing automation tools is a plus.
• Excellent written and verbal communication skills.

Nice-to-haves

• Familiarity with CRM systems and marketing automation tools.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Opportunities for advancement