The Banking Associate is a professional in banking who plays a key role in delivering TD's Brand promise at a store location. This role is accountable for accurately completing everyday banking transactions and providing advice and educational support on services, products, and tools to help customers achieve their financial goals. The Banking Associate performs a wide range of tasks across multiple areas within a store location, including processing customer transactions, opening new accounts, and educating customers on all banking products and services. In this position, the Banking Associate delivers end-to-end advice that customers expect by building trust with educational content and tools, providing consultative support, and advocating with proactive insights and recommendations. Utilizing TD's systems and tools, the associate engages with customers to acquire and deepen relationships by providing advice and guidance to ultimately attract and retain customers. Understanding customer financial needs is crucial to identify opportunities to promote and educate on products, services, and/or refer them to the appropriate team member or internal bank partner, all while ensuring a positive customer experience. The role also involves accurately completing everyday banking transactions either on the teller line or on the platform while uncovering customer financial needs and educating them on products, services, and tools or referring them to the appropriate expert. The Banking Associate connects with customers, provides financial advice, and deepens relationships through lead management activities, including the creation and management of self-generated leads, managing received partner/retail to retail referral leads or campaign leads, customer outreach, setting and/or hosting appointments, and lead prioritization. Overall, the Banking Associate is expected to consistently provide legendary customer service while transacting, promoting, educating, and referring TD products to new and existing customers, establishing and nurturing customer relationships, and ensuring compliance with all regulations, policies, and procedures.