The Boston Consulting Group (BCG)posted 6 months ago
Full-time • Mid Level
Denver, CO
Professional, Scientific, and Technical Services

About the position

The Global Marketing and Communication Manager at BCG X is responsible for developing and implementing local marketing strategies to enhance the brand's visibility and establish BCG X as a leader in AI consultancy. This role involves creating marketing toolkits, coordinating with regional leads, and executing marketing initiatives that align with global communication priorities. The manager will also analyze performance metrics to ensure the effectiveness of marketing efforts.

Responsibilities

  • Develop and implement a comprehensive local marketing plan for BCG X.
  • Assist in elevating BCG X's market position through regional marketing efforts.
  • Define and develop local marketing and communication strategies around priority topics.
  • Create a toolkit of marketing assets for local marketing leads.
  • Coordinate with the global marketing team to align local plans with global priorities.
  • Conduct regular analysis and reporting on marketing performance against KPIs.
  • Help coordinate BCG X's global communication and media/PR strategy.
  • Identify and leverage SATT opportunities for BCG X MDPs.

Requirements

  • 5-8 years of relevant experience in Marketing & Communication.
  • Good understanding of the consulting industry and competitive market landscape.
  • Capabilities in digital, social media, thought leadership, and PR.
  • Demonstrated ability to manage in a global and fast-paced environment.
  • University-level degree (graduate or master's degree).
  • Excellent verbal and written communication and interpersonal skills.

Nice-to-haves

  • Strong interest in AI and mathematics.

Benefits

  • Competitive salary
  • Opportunities for professional development
  • Diversity and inclusion initiatives
  • Flexible working arrangements
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