Beauty Tech. Startup Growth Manager - Marketing & Business Development

LADUORA - Torrance, CA

Full-time - Mid Level

Torrance, CA

About the position

The Beauty Tech Startup Growth Manager for Marketing & Business Development at Laduora will play a pivotal role in shaping the company's marketing strategies and driving business growth within the beauty and wellness industry. This position requires a dynamic individual who thrives in a fast-paced startup environment, focusing on innovative marketing campaigns, strategic partnerships, and business development initiatives to expand Laduora's market presence.

Responsibilities

• Revise brand guide; align on goals, metrics and create tracking dashboards.
• Optimize Paid Socials for higher conversion and AOV's.
• Target lower CAC.
• Develop and implement a comprehensive marketing strategy across all channels (digital, social media, email, and influencer marketing) to drive brand awareness, customer engagement, and revenue growth.
• Oversee the creation of compelling campaigns and content that aligns with Laduora's brand positioning and resonates with target audiences.
• Lead product marketing efforts for new product launches, including go-to-market strategies, positioning, and messaging.
• Drive data-driven decisions by setting KPIs and analyzing campaign performance to optimize marketing efforts and return on investment (ROI).
• Identify and pursue new business opportunities, including strategic partnerships, collaborations, and distribution channels to expand Laduora's market reach.
• Cultivate relationships with key industry stakeholders, retailers, and distributors to grow Laduora's sales channels both domestically and internationally.
• Develop business models and strategies for entry into new markets and regions.
• Negotiate and manage contracts with partners, ensuring mutual benefits and long-term growth.
• Lead influencers, providing strategic direction and fostering a high-performance culture.
• Work closely with sales, product, and customer success teams to ensure alignment on goals, strategies, and execution.
• Establish collaborative working relationships with external agencies, vendors, and partners to enhance marketing efforts and drive business growth.
• Position Laduora as a leader in the beauty and wellness market by maintaining and enhancing brand reputation through PR and media outreach efforts.
• Own the growth of key metrics, including customer acquisition, retention, lifetime value (LTV), and return on marketing investment (ROMI).

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in marketing and business development, MUST in the BEAUTY OR BEAUTY TECH industry.
• Proven track record of leading successful marketing campaigns and business development initiatives that drove revenue growth.
• Strong leadership and team management skills with a focus on collaboration and mentorship.
• Deep knowledge of digital marketing, e-commerce, and brand-building strategies.
• Experience in strategic partnerships, negotiations, and market expansion.
• Exceptional communication and negotiation skills, with the ability to build strong relationships with internal and external stakeholders.

Nice-to-haves

• Experience with CX software, Shopify, Klaviyo, and other online platforms and tools for daily operations.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and advancement.
• A dynamic and collaborative work environment.
• The chance to be part of an innovative brand shaping the future of beauty and wellness.