Bicycle Marketing Coordinator

$45,000 - $52,000/Yr

Cheng Shin Rubber - Suwanee, GA

Full-time - Entry Level

Suwanee, GA

Merchant Wholesalers, Durable Goods

About the position

Maxxis International, the U.S. division of a global tire manufacturer, is seeking a Bicycle Marketing Coordinator for our CST brand located in Suwanee, GA. This position is ideal for a bicycle enthusiast who possesses excellent verbal and written communication skills, a strong understanding of digital and social advertising, and a collaborative spirit. The Bicycle Marketing Coordinator will play a crucial role in enhancing and engaging the bicycle industry through strategic marketing initiatives. This is an entry-level position that offers a unique opportunity to work within a passionate team dedicated to the growth of the bicycle market. In this role, the Bicycle Marketing Coordinator will assist in the creation and execution of comprehensive marketing plans and campaigns. This includes developing, writing, executing, and managing integrated marketing strategies that encompass print and web advertising, social media, and email marketing. The coordinator will also be responsible for creating marketing materials such as sales flyers and catalogs, as well as assisting with plan activations and attending tradeshows and events. The position requires negotiation skills for advertising space, artwork, and photography, along with acting as a liaison between CST and various media outlets. The coordinator will also help organize media events and product launches, and maintain the bicycle section of the CST website. This role is perfect for someone who is eager to learn and grow within the marketing field while contributing to a dynamic and innovative team.

Responsibilities

• Assist with the creation and execution of strategic marketing plans and campaigns to further enhance and engage the bicycle industry.
• Develop, write, execute and manage integrated marketing strategy/media campaigns through print and web advertising, social media and email blasts.
• Assist with the creation of marketing materials, such as sales fliers and catalogs.
• Assist with plan activations and attend tradeshows and events.
• Negotiate rates for advertising space, artwork, and photography and request insertion orders.
• Act as a liaison between CST and media outlets.
• Assist in organizing media events/product launches.
• Maintain the bicycle section of the CST website.

Requirements

• Bachelor's degree in marketing or a related field.
• 1 year of marketing experience or relevant coursework.
• Experience working in or knowledge of the bicycle industry.
• Experience with social media platforms.
• Proficiency in Microsoft Excel and WordPress.

Nice-to-haves

• Experience using Shopify platform preferred.

Benefits

• Competitive salary ranging from $45,000 to $52,000 per year.
• Opportunities for internal talent development and career growth.
• A supportive and passionate team environment.