Bilingual Sales Consultant

Penske Automotive Group - Orlando, FL

Orlando, FL

Motor Vehicle and Parts Dealers

About the position

The New and Used Car Salesperson is directly responsible for selling new and used vehicles at dealership gross profit, volume, and customer satisfaction standards. This role involves engaging with customers, understanding their needs, and guiding them through the vehicle selection and purchasing process while maintaining high levels of customer satisfaction and adhering to dealership policies.

Responsibilities

• Approaches, greets, and offers assistance to any customer who enters the dealership showroom or sales lot
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses
• Writes complete sales orders and processes paperwork in accordance with dealership policies
• Maintains owner follow-up system that encourages repeat business and contributes to customer satisfaction
• Maintains a prospect development system
• Conducts business in an ethical and professional manner
• Describes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospects
• Follows dealership procedure to obtain proper identification from customer prior to test drive
• Follows dealership sales process as directed by sales management
• Demonstrates vehicles, offers test drives to all prospects and follows test drive route
• Exhibits high level of commitment to customer satisfaction
• Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers
• Knows and understands equity and values, and is able to explain depreciation to the customer
• Ensures the Sales Manager has an opportunity to meet each customer
• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork
• Prepares sold vehicles for customer delivery prior to customer arrival
• Delivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperwork
• Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department
• Schedules first service appointment
• Follows up on all post-delivery items, tag/title work, "we-owes," and special requests to be sure all customer expectations are met
• Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively
• Attends company meetings as required
• Maintains a professional business appearance as determined by dealership management
• Knows and understands the federal, state, and local requirements that govern the company's business
• Coordinates with the Sales Manager to set and meet new and used sales quotas and profit margin goals
• Greets customers promptly and is polite and friendly
• Consistently follows the outlined sales process
• Utilizes floor time effectively in meeting the customers' needs and soliciting sales
• Performs pre-delivery inspection and road test before delivery to customer
• Delivers vehicles to customers after purchase, ensuring customer understanding of vehicle features and paperwork
• Utilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership
• Conducts telephone transactions courteously and promptly
• Utilizes a consistent quotation process for purchases, trade-ins, and vehicle sales
• Utilizes dealership sales control system
• Communicates effectively with new car buyers/customers according to their preferred method of communication
• Maintains an ongoing customer database to capture repeat business
• Attends product and sales training courses as determined by sales management and manufacturer
• Maintains required dealership certifications
• Sells, leases, and delivers new and used vehicles
• Adheres to all Safeguarding, Red Flag, and 8300 procedures and policies
• Exhibits a high level of commitment to customer satisfaction, maintaining a minimum customer satisfaction standard
• Moves and arranges display vehicles on showroom and on lot as directed by management
• Deals with customer complaints in a sensible manner by showing empathy and a pleasant attitude
• Understands the federal, state, and local laws that govern retail automobile sales
• Maintains reporting systems required by general management and the manufacturer
• Ensures that the work areas and customer waiting area are kept clean
• Follows all attendance and punctuality standards
• Follows the Code of Business Ethics and Conduct
• Understands and follows all work rules and procedures and follows lawful directions from Supervisors
• Upholds the company's non-disclosure and confidentiality policies and agreements
• Maintains a professional appearance for self and subordinates in accordance with company policy
• Assists with organizing and attends special events held at dealership or in the community
• Other duties as assigned