BISSELL Pet Foundation - Marketing and Public Relations Specialist

About the position

The BISSELL Pet Foundation (BPF) Communications and Public Relations Specialist is a high-energy individual seasoned in copy writing and social media community building. An ideal candidate is lively, creative, and has experience developing relationships with media personnel and community partners. This role is responsible for providing a consistent brand voice across multiple platforms including blog posts, website, press releases, interviews, and social media. Works to achieve the Foundation's mission by creating a two-way dialogue between the BPF and external audiences through utilization of all modes of communications.

Responsibilities

• Local & National support for press releases, interviews, and event PR support
• Lead all public relations activities in response to all media outlets, including press releases and media quotes.
• Write all BPF related BISSELL Intraclean posts and other internal communications
• Write and publish website, blog and email newsletter content with oversight and approvals necessary
• Maintain organization's social media accounts including content creation and curation.
• Consistent engagement & commenting on social media accounts cross platforms.
• Support the Founder with her social media posts on public page
• Support the Founder with video and photographs during events when needed for website, blog and social media
• Be the BPF spokesperson for media and interviews when needed
• Work with the Founder on talking points for interviews
• Identify, develop, and maintain relationships with media personnel nationwide and community partners as needed
• Measure and report effectiveness of communication activities including email rates, social media engagement, media reports, etc.
• Confidentially handle sensitive information with the utmost of discretion
• Monitor and forward messages from the general BPF info email to the right person or department
• Assist with other external and internal communication, public relations, and social media duties as needed
• Assist with other duties as assigned or needed
• Coordinate with manager and marketing team to promote and publicize Blocktail and other Michigan events including but not limited to Fix the Future clinics, transports, etc.
• With support from manager, proactively handle any arising issues and troubleshoot any emerging problems
• Help conduct pre and post event evaluations and report on media reach outcomes
• Coordinate with events person as a liaison and PR representative for the junior board and assist with all Blocktail communications.

Requirements

• Bachelor's Degree in Communications or Public Relations
• 3+ years of experience in Communications, Public Relations, or Social Media
• Exceptional oral and written communication skills and strong attention to detail
• Extremely organized
• Ability to prioritize among competing goals to execute on tight deadlines
• Articulate, polished and professional demeanor with strong work ethic, initiative and confidence
• Experience with Microsoft Office Suite
• Experience managing social media accounts cross platforms & management of content calendars.
• Experience with a PR tracking platform such as Meltwater, Cision, etc.
• Experience with email management platforms such as klaviyo, mailchimp, etc.
• Knowledge of fundraising communications techniques including but not limited to proposal writing, public relations and prospect research