Branch Manager

$55,000 - $60,000/Yr

Paragon Staffing - Tinton Falls, NJ

Full-time - Mid Level

Tinton Falls, NJ

Administrative and Support Services

About the position

The Branch Manager position in Tinton Falls, NJ, is responsible for developing strategies to engage consumers and retailers effectively. This role involves leading a cross-functional team, making data-driven decisions, and ensuring the successful launch and management of products throughout their lifecycle. The Branch Manager will collaborate with various teams to create compelling marketing plans and drive sales while representing the voice of the consumer within the organization.

Responsibilities

• Develop and execute compelling and profitable brand plans that meet or exceed sales, gross margin, and EBIT targets.
• Develop and maintain the product portfolio, managing products through their lifecycle from new product launch to discontinuation.
• Lead cross-functional innovation teams to successfully navigate projects through the stage gate process.
• Collaborate with cross-functional teams, building relationships to drive efficiency.
• Provide leadership and development of comprehensive launch plans for all new products and line extensions, including customer presentations and marketing support.
• Work with sales to develop compelling customer programming, participating in joint-business planning sessions.
• Partner with internal creative and digital teams to develop insight-driven content that increases consumer purchases.
• Represent the voice of the consumer to the organization, being an expert in the category and competition.
• Facilitate marketing decisions by analyzing category trends and insights, including syndicated scan data and competitive landscape.
• Leverage data to problem-solve and find optimal solutions for various scenarios.
• Develop pricing strategies for new and existing products to meet category margin goals.
• Balance priorities and objectives across the portfolio and projects.
• Work with the marketing team on urgent opportunities.

Requirements

• College Degree (BA/BS) required; graduate degree (MBA) a plus.
• Minimum of 5-7 years brand marketing experience.
• Experience in leading new product innovation initiatives.
• Computer proficiency in all MS Office applications, with advanced PowerPoint and Excel skills.
• Strong analytical skills partnered with a creative mindset.
• Outstanding communication skills.

Nice-to-haves

• Analytical mindset with consumer-centricity.
• Collaboration and communication skills.
• Detail orientation and experience in identifying target audiences.
• Excellent understanding of the full marketing mix.
• Data-driven thinking and an affinity for numbers.

Benefits

• 401(k) with 3% match
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid holidays
• 2 weeks paid vacation prorated from start date
• 8 sick/personal days
• Annual profit-sharing bonus
• Comprehensive Medical, Dental, and Vision benefits
• Free Life insurance and Short-Term Disability Insurance
• Referral Program with bonus